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Shift To TomorrowAnswering The Call Of Leadership Author: UnleashWD By Dirk Beveridge
Welcome to our new podcast series Shift To Tomorrow. Each Monday and Thursday we will provide a new show where Dirk interviews wicked smart leaders, CEOs, line managers, consultants, authors, speakers, futurists, and more. The show is geared to help you lift your eyes towards the horizon in the midsts of this ongoing pandemic and to Shift To Tomorrow. There will be another side and we are committed to helping you come out stronger. Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How Your Customers Can Lead You To The Future
Episode 15
Thursday, 14 January, 2021
In today’s episode Dirk talks with Caroline Wright Berith, Sr. Director, Field Marketing and Lead Generation, with Infor. Caroline and Dirk explore the premise that through the COVID pandemic customers are learning how to do business differently, and we must use this moment to re-imagine, re-think, and re-invent the customer experience. The uncertainty and changes your customers are experience creates a new friction that needs to be worked through in your sales and marketing efforts. This suggests a need to re-learn how to approach and sell to your customer. Among the topics explored by Dirk and Caroline: • How to use today’s uncertainty as an opportunity to rethink your customer experience • The importance of authenticity in your marketing message • How to build customer centricity into your marketing • How customer personas can guide you to create value statements your customers embrace Information On Referenced Topics: UnleashWD: www.unleashwd.com Dirk Beveridge LinkedIn: https://www.linkedin.com/in/dirkbeveridge/ Caroline Wright Berith LinkedIn: https://www.linkedin.com/in/carolineberith/ Infor: https://www.infor.com
