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The Marketing ManifestAuthor: Emil Eji
The Marketing Manifest Podcast is the ultimate destination for entrepreneurs and marketers looking to take their business to the next level. Each episode features interviews with the top 1% of marketers and business owners, who share their experiences and insights on all things marketing, business, and eCommerce. From performance marketing to branding, growth hacking, sales and more. Tune in to The Marketing Manifest Podcast to learn from the best and stay up-to-date on the latest marketing trends and strategies. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Ep. 15: Why D2C brands Should Leverage UGC Content for Performance Marketing? | Ft. Vidhu Ravinath
Episode 15
Friday, 31 March, 2023
In this episode of The Marketing Manifest Podcast, we are diving deep into the world of user-generated content (UGC) and how it can be harnessed to benefit Direct-to-Consumer (DTC) businesses. Our guest today is Vidhu Ravinath, the founder of Underdog Media and Scroll Stop, two agencies that specialize in helping DTC E-commerce brands scale their Facebook and TikTok ads using performance creative strategies and UGC content creation. In this episode, Vidhu discusses the basics of user-generated content and why it is important for DTC businesses. He also explores the potential downsides of relying on UGC and strategies that businesses can implement to ensure the integrity of the content they receive from customers. Vidhu shares insights from successful case studies of businesses that have navigated the challenges of UGC and achieved impressive results. As we continue our conversation, Vidhu provides valuable tips and tricks for businesses to maximize the benefits of UGC while minimizing the risks. Finally, we look into the future of UGC and the trends and developments that businesses should be aware of as they seek to leverage this powerful marketing tool. Join us as we explore the exciting world of user-generated content with Vidhu Ravinath and learn how DTC businesses can lower their customer acquisition costs and increase their reach through the power of UGC. Follow Vidhu Ravinath on LinkedIn Follow Emil Eji for more updates on LinkedIn & Instagram
