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Foremost Media Marketing ChatThe Unfiltered Digital Marketing Podcast You Need To Be The Smartest Person In The Room Author: Evan Facinger
Dont waste your commute, workout, or whatever else you use Podcasts for by listening to some marketer drone on about nothing for 30 minutes. Jon Ballard and Evan Facinger from Foremost Media give you actionable marketing insights you can use to grow your business, advance your career, and make everyone you know jealous. Topics include: Web Development Web Design Search Engine Optimization (SEO) Conversion Rate Optimization (CRO) Paid Advertising (Google Ads, LinkedIn Ads, Facebook Ads, etc.) Marketing Automation Manufacturing Marketing Lead Generation Amazon Marketing And more! Shownotes and more available at ForemostMedia.com Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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AI Overview For Google Search Results
Tuesday, 3 September, 2024
In this episode of the Foremost Media Marketing Chat podcast, Jon Ballard, Evan Facinger, and Christian Martin Romero dive into the evolving landscape of search engines, particularly focusing on AI-generated search results. They explore the implications for businesses, SEO strategies, and the ongoing importance of content quality and authority. The Evolution of Search Engines and AI Jon, Evan, and Christian talk about how AI is transforming search engines, from Google's RankBrain to the emergence of new AI-driven search platforms. The team addresses concerns about zero-click searches, where users find answers directly on search results pages without visiting websites, and how this impacts visibility and traffic. Despite these changes, the importance of maintaining high-quality, authoritative content remains critical and the role of authorship and E-E-A-T ( Experience, Expertise, Authoritativeness, and Trustworthiness) principles in ensuring that content is trusted and prioritized by search engines has not diminished by any means. SEO Strategies in the Age of AI While AI is changing how search results are generated, traditional SEO practices still hold value. Modern website owners and marketers need to double down on content creation, focusing on long-tail queries and informational content that meets users' needs. Optimizing website performance is still important as well. From load times to crawl budgets, ensuring that sites are easily indexable by search engines. Businesses can and should leverage AI not only for SEO but also as a tool for content creation and market research. AI has the potential to analyze and summarize large amounts of data, such as customer reviews, to help businesses make informed decisions. While we acknowledg the need to "trust but verify" AI-generated content, we recognize the time-saving benefits AI can provide when used correctly. Timestamps: 0:00 Intro 1:15 Google's RankBrain and Machine Learning 4:22 The Rise of AI-Generated Search Results 6:05 The Impact of AI on Website Visibility and Authority 8:30 Understanding Zero-Click Searches 10:15 SEO Strategies in the Age of AI 12:05 The Importance of Quality Content and Authorship 14:10 Leveraging AI for Content Creation and Market Research 16:25 The Future of Search Engines and Potential Market Shifts 18:40 The Role of Traditional SEO Practices in AI-Driven Search 20:10 Optimizing Website Performance for AI and SEO 22:05 The “Trust but Verify” Approach to AI Content 24:15 Final Thoughts on Preparing for the Future of Search 29:00 Outro Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)
