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Ad NerdsAuthor: Ad Nerds
The Ad Nerds Podcast is hosted by advertising savant Ken 'Spanky' Moskowitz. Ken delivers on anything and everything in the space of Branding, Marketing and Advertising, making Ad Nerds the go-to source for people who have or support brands. The podcast covers big brands, small businesses, and the latest marketing trends in a style and delivery that's easy to understand. If you're in or interested in the world of advertising and want to stay up to date with the latest news, Ad Nerds Podcast is the perfect place to start! Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#78: Crafting Effective Campaigns and Leveraging Digital Platforms
Tuesday, 20 August, 2024
Welcome to the Ad Nerds Podcast, the only show where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of the ad industry, this podcast is your go-to source for advertising insights and strategies. From working with giants like Chevrolet, Tiffany & Co., Budweiser, and the NFL, to generating billions in client revenue for countless small businesses, Spanky brings unparalleled expertise to help you navigate the ever-changing landscape of marketing. Tune in to learn how to get the attention of small business owners, build powerful campaigns, and convert your audience into paying customers. ## Show Notes: 0:01 - Introduction to the Ad Nerds Podcast Spanky Moskowitz welcomes listeners to the podcast and gives an overview of his extensive experience in the ad industry. 1:27 - Listener Question: Targeting a Narrow Niche Market Will seeks advice on reaching a very small target audience of about 50 potential customers in state agencies across the US. Spanky's recommendations: - Use LinkedIn for targeting employees of state agencies - Create Google ads that follow potential customers around the web - Leverage video testimonials for credibility - Utilize email campaigns with enriched data 6:57 - Listener Question: Building Upon "Don't Be a Zero" Campaign Russell from New Zealand provides an update on his video for the "Don't Be a Zero" review campaign. Spanky's feedback: - Increase urgency and speed in the video - Consider using real people instead of animated characters - Create a series of short ads featuring "witness protected" store owners who are "zeros" 15:30 - Promotion for BAM (Branding, Advertising & Marketing) Spanky introduces BAM, his service for small businesses to compete with big brands on a budget. 16:41 - Listener Question: Dealing with SEO Challenges Rob discusses the difficulties faced by his consumer law firm website after Google's helpful content update. Spanky's advice: - Shift focus from SEO to storytelling and content marketing - Create blog posts with real stories of clients' experiences - Promote blog posts through Google Ads and Facebook - Consider creative offline marketing tactics, like a branded "lemon" car 29:52 - Listener Question: Event-Based Advertising for Food Trucks Charlene, a food truck owner, asks about effective advertising strategies for events. Spanky's recommendations: - Use Facebook's Ad Manager to schedule targeted ads - Start promoting events 2-3 days in advance - Create geo-targeted ads for the day of the event - Leverage location-based opportunities, even at places like universities 35:55 - Closing Remarks Spanky encourages listeners to subscribe, rate, and review the podcast.
