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Advance Copy  

Advance Copy

Author: Advance Copy

Language: en

Genres: Arts, Business, Entrepreneurship, Fashion & Beauty

Contact email: Get it

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Sono, It's Not A Quick Thing
Episode 30
Friday, 7 August, 2026

Stephanie Oberg and Simon Homes are the life and work partners behind Sono: an independent luxury brand, established in 2004. Having worked at The Row and Lemaire, the couple decided to focus full-time on Sono during Covid. And it worked: things clicked. This is an account of what it takes to build a luxury company independently over more than twenty years, and reach creative freedom and commercial stability. In this episode, we talk about: 1. Longevity, limiting options, keeping investments low 2. Managing wholesale thoughtfully 3. Founder burnout 4. The two sides of social media 5. London studio and store   Welcome to Advance Copy: Consulting MembershipBookInstagramSubstackWebsitePost-production & editing: Mark SmithMusic & post-production: Emmanuel Corre


 

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