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The Art Of EntrepreneurshipAuthor: Jackie Hermes
Let's be honest: building a company from nothing is freaking hard. It has been for me. I grew my company Accelity from 0 to 7 figures with no partners and no funding. I'm also a startup mentor, a speaker, and a dedicated mother of three. Welcome to The Art of Entrepreneurship podcastIm your host, Jackie Hermes. Listen in as I share all the mistakes Ive made and, more importantly, what Ive learned from them, with no fluff, and no rose-colored glasses. The Art of Entrepreneurship is a show where we cut through the BS and dig into what it actually takes to start and grow a business. Ill be giving unfiltered advice 1 episode per week, up to 20 minute per episode. I want you to walk away from this podcast with the mindset and tools you need to be successful. This podcast is for entrepreneurs, side hustlers, and busy professionals with a short attention span (like me)youll get quick-hitting, actionable information in every single episode. If you give me your time, I promise it won't be wasted. Now let's get to work! Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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How to make your story media-worthy w/ KJ Blattenbauer, PR strategist and founder of Hearsay PR
Episode 305
Monday, 19 January, 2026
This episode of The Art of Entrepreneurship is for founders who know visibility matters but still hesitate to put themselves out there.My guest is KJ Blattenbauer, a PR strategist and the author of Pitchworthy: The No-Fluff Playbook to Publicity That Pays Off. KJ helps founders use media and storytelling to build credibility and grow their businesses.KJ and I talk about the biggest misconceptions around PR, especially the belief that visibility is self-promotional or ego-driven. Instead, this conversation reframes public relations as a way to build trust, shorten sales cycles, and help the right people find you at the right time.We unpack why PR is less about attention and more about credibility and long-term growth, including why waiting until you feel “ready” often holds your business back. We also discuss why being visible is not vanity, but responsibility, and how personal branding and company branding work best together as buyers increasingly want to understand the humans behind the business.Tune in if you’re ready to rethink PR, step into visibility with intention, and use storytelling as a growth lever instead of something you avoid.About KJ BlattenbauerKJ Blattenbauer is a powerhouse publicist who turns overlooked experts into headline news. With nearly 30 years of experience, she’s the go-to pro when you’re ready to stop being ignored and start owning the spotlight. Known for her bold yet approachable style, KJ delivers clear, actionable strategies that have been featured everywhere from Forbes to Architectural Digest. She’s also the author of the DIY PR book, How to Be a Media Darling, and Pitchworthy, a modern guide to building lasting visibility and authority.Website: https://www.hearsaypr.com/LinkedIn: https://www.linkedin.com/in/kjblattenbauer/Instagram: https://www.instagram.com/kjblattenbauer/Book: https://www.hearsaypr.com/buy-my-book If you like this episode, here are some others you'll enjoy.Genuine connection & straight talk w/ Amy Volas, Founder & CEO, Avenue Talent Partners: https://www.jackiehermes.com/podcast/straight-talk-with-amy-volasCredibility isn’t about age, it’s about how you show up: https://www.jackiehermes.com/podcast/credibility-isnt-about-ageBeing bold: Why playing it safe won’t get you noticed: https://www.jackiehermes.com/podcast/be-bold-and-get-noticed✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn more
