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The Death of the Click: Winning the Era of AEO
Wednesday, 31 December, 2025
This story was originally published on HackerNoon at: https://hackernoon.com/the-death-of-the-click-winning-the-era-of-aeo. Gartner predicts search volume will drop 25% by 2026. Learn why you must pivot from SEO to Answer Engine Optimization (AEO) to scale user growth discovery. Check more stories related to machine-learning at: https://hackernoon.com/c/machine-learning. You can also check exclusive content about #ai, #aeo, #growth-hacking, #aeo-tips, #aeo-and-ecommerce, #search-engine-optimization, #organic-ranking, #hackernoon-top-story, and more. This story was written by: @lomitpatel. Learn more about this writer by checking @lomitpatel's about page, and for more stories, please visit hackernoon.com. As AI agents like Perplexity and SearchGPT replace traditional search, CMOs must shift from SEO to Answer Engine Optimization (AEO). This article explores the technical transition to RAG, the rise of "Vibe Coding" to collapse the dev bottleneck, and why Share of Model (SoM) is the only growth metric that will matter in 2026.
