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Sales Lead Dog PodcastAuthor: Christopher Smith
Unless you are the lead dog, your view never changes. On the Sales Lead Dog podcast, CRM technology and sales process expert Christopher Smith talks with exceptional sales leaders that have separated themselves from the rest and achieved a sales leadership role in their organization. Hear what they did to become the alpha, lead their pack, and how they leverage CRM technology to drive sales for their organization. If your goal is to rise higher in your sales career or you currently are the alpha, this podcast gives you useful insight on how the best-of-the-best achieve success with their team and CRM technology. Language: en Genres: Business, Careers, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Why the Best Salespeople Listen More Than They Sell | Nicolas Gramstad
Episode 195
Monday, 7 September, 2026
What separates a good salesperson from a great sales leader? According to Nicolas Gramstad, it starts with listening more than you sell. In this episode of Sales Lead Dog, Christopher Smith sits down with Nicolas Gramstad, VP of Sales at Campspot, to talk about mentorship, humility, and building sales teams that actually perform. Nicolas shares how his path from a small family lumberyard to leading revenue at a high-growth SaaS company shaped a practical, people-first approach to sales leadership. They also get into a topic close to home for a lot of sales teams: why so many CRMs end up working against the people using them, and how to strip a bloated system back down to what actually moves deals forward. If you are a sales leader, CRM manager, or business decision-maker looking for grounded, practical takes on leading a team and running a cleaner sales process, this conversation is worth your time. What You'll Learn: Listening beats feature-dumping in every sales conversation Mentorship and humility are what build lasting sales careers The real shift that happens when a top rep becomes a leader Hard, honest conversations are the toughest part of leading a team Lead from the front to keep a sales team motivated Bloated CRMs are common, and cleaning them up is simpler than it looks A good CRM becomes the central hub across sales, implementation, and customer success About Nicolas Gramstad Nicolas Gramstad is a SaaS sales leader based in Minneapolis with a track record of scaling revenue teams at high-growth software companies. As VP of Sales at Campspot, he leads sales for the largest reservation and property management platform in outdoor hospitality, helping campgrounds, RV parks, and municipal parks adopt technology to run smarter operations. His approach to leadership is grounded in mentorship, humility, and a genuine focus on helping his people succeed. Connect with Nicolas Gramstad LinkedIn https://www.linkedin.com/in/nicolas-gramstad/ Learn More About Campspot https://software.campspot.com/book-more/ About Sales Lead Dog Sales Lead Dog is hosted by Christopher Smith, CRM technology and sales process expert, and founder of Empellor. Each episode features sales leaders who have separated themselves from the rest of the pack, sharing how they achieve success with their teams and their CRM strategy. Unless you are the lead dog, the view never changes. Connect and Learn More All episodes and show notes: https://empellor.com/salesleaddog/ If this episode brought you value: 👍 Hit Like and help more sales professionals discover this conversation. 🔔 Subscribe so you never miss a Sales Lead Dog episode. 💬 Drop your biggest takeaway in the comments. What is the best piece of advice a mentor ever gave you in sales? #SalesLeadership #SaaSSales #Mentorship #CRM #B2BSales #SalesProcess #SalesManagement #SalesLeadDog













