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Sales Lead Dog PodcastAuthor: Christopher Smith
Unless you are the lead dog, your view never changes. On the Sales Lead Dog podcast, CRM technology and sales process expert Christopher Smith talks with exceptional sales leaders that have separated themselves from the rest and achieved a sales leadership role in their organization. Hear what they did to become the alpha, lead their pack, and how they leverage CRM technology to drive sales for their organization. If your goal is to rise higher in your sales career or you currently are the alpha, this podcast gives you useful insight on how the best-of-the-best achieve success with their team and CRM technology. Language: en Genres: Business, Careers, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How Great Sales Leaders Build Winning Teams | Aaron Coleman, CRO of ZSuite Technologies
Episode 184
Tuesday, 2 June, 2026
What separates great sales leaders from the rest? In this episode of Sales Lead Dog, Christopher Smith sits down with Aaron Coleman, Chief Revenue Officer at ZSuite Technologies, to discuss sales leadership, team development, process discipline, CRM adoption, AI, and what it takes to build a consistent revenue engine. With more than 25 years of experience in financial technology sales and revenue leadership, Aaron has built and led high-performing teams across the financial services industry. He shares practical lessons on leadership, prospecting, coaching, sales culture, and why successful organizations never stop focusing on the fundamentals. Aaron also explains how banks evaluate technology investments, how sales teams can navigate long buying cycles, and why AI is becoming an essential tool for modern revenue organizations. What You'll Learn • Why discipline and consistency still drive sales success • The importance of curiosity in sales and leadership • Leadership lessons learned from great and poor managers • How to build a culture of collaboration across remote teams • Why sales leaders should coach to strengths, not weaknesses • The key to managing long and complex sales cycles • How top sales organizations qualify opportunities more effectively • Why process matters more than talent alone • How AI is changing prospecting, CRM, and customer engagement • The future of revenue leadership in financial technology About Aaron Coleman Aaron Coleman is the Chief Revenue Officer at ZSuite Technologies, a bank technology company that helps financial institutions grow commercial deposits through virtual account management solutions. At ZSuite Technologies, Aaron leads sales and marketing efforts, helping banks and credit unions transform operational challenges into scalable opportunities for growth. With more than 25 years of experience in financial technology sales and revenue leadership, he has built and led high-performing teams, expanded client relationships, and developed revenue strategies across the financial services landscape. Known for his results-driven leadership style and ability to translate complex banking technology into clear business value, Aaron focuses on building strong partnerships, repeatable growth strategies, and sales cultures that deliver results. Connect with Aaron Coleman LinkedIn: https://www.linkedin.com/in/aaron-coleman/ ZSuite Technologies: https://zsuitetech.com About Sales Lead Dog Sales Lead Dog is hosted by Christopher Smith, CRM technology and sales process expert, and founder of Empellor CRM. Each episode features sales leaders who have separated themselves from the rest of the pack, sharing how they achieve success with their teams and their CRM strategy. Unless you are the lead dog, the view never changes. Connect and Learn More All episodes and show notes: https://empellorcrm.com/salesleaddog/ If this episode brought you value: 👍 Hit Like and help more sales professionals find this conversation. 🔔 Subscribe so you never miss a Sales Lead Dog episode. 💬 Drop your biggest takeaway in the comments. What sales leadership lesson from Aaron resonated most with you?
