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Masters of Home ServiceAuthor: Jobber
Jobbers Masters of Home Service podcast features in-depth interviews with industry experts to help make your business more profitable and efficient. Tune in today to get actionable advice, insights, and inspiration from successful business owners who live and breathe home service. Language: en-us Genres: Business, Education, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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The Hidden Cost of Every New Customer
Tuesday, 21 July, 2026
Think a $100 Google lead only costs you $100? You're probably underestimating what it really costs to win that customer. Learn how to uncover your true customer acquisition cost (CAC), spot expensive marketing blind spots, and make smarter decisions that protect your profit. In this episode of Masters of Home Service, host Adam Sylvester sits down with Gabe Chrismon (Oply) to break down the hidden costs behind every new customer. They explore lead qualification, lead tracking, and practical ways to lower customer acquisition costs and get more value from every marketing dollar. New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ Show Notes: [00:42] What is customer acquisition cost (CAC)? [01:24] The hidden costs behind every new customer [05:23] How do you track customer acquisition cost? [06:38] Why drive time quietly destroys profit [08:52] How upsells and downsells lower your CAC [10:04] Why shared leads cost more than you think [12:44] Common customer acquisition cost misconceptions [14:46] How to track and test your best marketing channels [19:45] Which marketing channels should new businesses choose? [21:21] How lead attribution improves marketing ROI [22:48] Which marketing channels should contractors avoid? [22:57] How to qualify leads before wasting time
