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Kill the Ad ManAuthor: Rebox - a B2B Brand Distillery
Kill the Ad Man is a podcast for those wanting their brands to suck less. It's a show about the great, and not so great, B2B Brands and their storytellers. Because Brands are everywhere today, their successes and failures tend to get attention, and there are lessons to be learned in the process. Every week, hosts Robert Schmidt and Kevin Murray explore examples of great B2B brands and their communications in order to help others tell their stories better. Kill the Ad Man is produced by Rebox - a B2B Brand Distillery. Rebox works with clients tired of the excuses as to why they can't get ahead of their competition. You can learn more about Rebox and their work distilling the finest B2B brands at http://WeAreRebox.com. Language: en-ca Genres: Arts, Business, Design, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Brand Value & Valuations: Leveraging Your Most Valuable Asset
Episode 6
Wednesday, 9 September, 2020
Hi, and thanks for checking out episode six of Kill the Ad Man. We welcome our first special guest Mr. Clayton Achen, as we discuss brand value and valuation. Clayton shares his insight as a CPA, a small business owner and an investor into what builds brand value and what role brand plays in the valuation of a company. As the founder of a modern, tech-based CPA firm, Clayton brings a unique perspective to our conversation. He discusses what lead him to invest in a local craft brewery and how brand value matters to small businesses just as much to the big corporate giants out there. And The Rant is back, as Rob points out that businesses not investing in their brand and marketing RIGHT NOW are missing an opportunity to get ahead.Have feedback or a comment to make? Visit our contact page and drop us a note. Think we’re full of it? Completely agree? Fall somewhere in between? We’d be happy to hear from you.If you want to learn more about what we do at Rebox – a B2B Brand Distillery, visit us at http://WeAreRebox.comThanks for listening!Cheers,Kevin M. and Mr. RobTakeawaysYou don’t need a million dollar budget to create brand value, you need a solid understanding of what your brand is and why you exist.Brand Value is an intangible that comes up when selling a business.Brand starts with purpose. Value comes out of the ability to deliver on that purpose.Business owners looking to monetize their business will get more at the end of the day by understanding their brand and its value.The functional role of the brand shouldn’t sit just in the Marketing side. It sits with the CFO and the corner office as well.Brand = Value. Value = Profit.Re/SourcesAchen Henderson CPAsPrairie Dog BrewingPrairie Dog Brewing Covid Opening BlogInterbrand Best Global Brands 2019Elon Musk, Twitter
