The Message Marketing Pod

Author: Melotti Content Media

Join professional and award-winning content copywriter, Christopher Melotti, from Melotti Media, as he discusses fresh and interesting topics about marketing, content creation, copywriting and business practise in general. (This podcast was formally known as "The Copywriting Pod" - but we have evolved the content to be much more than Copywriting! Hence the name change!). You're guaranteed to find interesting information and valuable insights to help your business grow - and it's all free!
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Language: en

Genres: Business, Education, How To, Marketing

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Special Episode: Is AI Helping or Hurting Your Content?
Episode 165
Thursday, 29 October, 2026

Is AI ruining content, or is it simply exposing a bigger problem? In this special episode of the Message Marketing Pod, Christopher Melotti is joined by Scott Oxford, Head of Strategy and Creative at New Word Order, to explore the growing debate around AI-generated content, content quality and the role of human expertise. Together, they discuss why poor content isn't an AI problem alone. From generic LinkedIn posts and uninspired marketing messages to over-reliance on automation, they unpack what makes content resonate with audiences and why originality matters more than ever. Listen now to discover why originality, expertise and human judgment are becoming more valuable, not less, in the age of AI.