The Message Marketing Pod

Author: Melotti Content Media

Join professional and award-winning content copywriter, Christopher Melotti, from Melotti Media, as he discusses fresh and interesting topics about marketing, content creation, copywriting and business practise in general. (This podcast was formally known as "The Copywriting Pod" - but we have evolved the content to be much more than Copywriting! Hence the name change!). You're guaranteed to find interesting information and valuable insights to help your business grow - and it's all free!
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Language: en

Genres: Business, Education, How To, Marketing

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Special Episode: The Real Impact of Corporate Identity
Episode 168
Tuesday, 17 February, 2026

What happens when a team truly defines who they are? And what's at risk when they don't? Join Christopher Melotti, Kristin Hancock from Font & Swatch and Darlene Mattiske-Wood from Australian Military Bank as they explore the real impact of corporate identity, cultural alignment and shared values. Discover the practical benefits of defining your organisation's essence – and what happens when you don't.