The Message Marketing Pod

Author: Melotti Content Media

Join professional and award-winning content copywriter, Christopher Melotti, from Melotti Media, as he discusses fresh and interesting topics about marketing, content creation, copywriting and business practise in general. (This podcast was formally known as "The Copywriting Pod" - but we have evolved the content to be much more than Copywriting! Hence the name change!). You're guaranteed to find interesting information and valuable insights to help your business grow - and it's all free!
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Language: en

Genres: Business, Education, How To, Marketing

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Special Episode - Why Not Just Use AI for Content
Episode 164
Monday, 12 October, 2026

Is AI-generated content helping your marketing, or quietly damaging your visibility online? In this episode of the Message Marketing Pod, Christopher Melotti is joined by SEO specialist Shawn Powrie from Hedgehog Search Marketing to unpack what is really happening with AI content, Google rankings and search performance. Together, they explore Google's approach to large-scale AI-generated content, why generic content is increasingly being ignored by search engines and what businesses should be doing instead. The conversation goes beyond the hype to focus on practical strategies that combine AI tools with genuine human expertise, original insights and real-world experience. If you're relying on AI for blogs, website content or digital marketing, this episode will help you understand where AI adds value, where it falls short and how to create content that stands out to both search engines and customers. Listen now to discover why originality, expertise and human insight matter more than ever in the age of AI.