The Message Marketing Pod

Author: Melotti Content Media

Join professional and award-winning content copywriter, Christopher Melotti, from Melotti Media, as he discusses fresh and interesting topics about marketing, content creation, copywriting and business practise in general. (This podcast was formally known as "The Copywriting Pod" - but we have evolved the content to be much more than Copywriting! Hence the name change!). You're guaranteed to find interesting information and valuable insights to help your business grow - and it's all free!
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Language: en

Genres: Business, Education, How To, Marketing

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Special Episode: Real World Truth about AI Content Performance Podcast
Episode 163
Wednesday, 7 October, 2026

Can AI-generated content actually help your website rank, or is it doing more harm than good? Join Christopher Melotti and SEO specialist Shawn Powrie from Hedgehog as they unpack the real-world truth about AI content performance. From Google's stance on large-scale AI content production to the growing importance of original expertise and human insight, this episode cuts through the hype and focuses on what actually works. Whether you're using AI to write blogs, support your marketing efforts or improve productivity, you'll learn where AI adds value, where it falls short and how to create content that stands out with both search engines and your audience. Listen now for practical insights on balancing AI efficiency with human expertise to create content that delivers real business results.