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SoDA Series LIVE - On AirAuthor: SoDA Series Live
Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. SoDA is a global network of innovative digital agencies. Together they bring you SoDA Series Live On Air, the podcast edition of our LinkedIn livestream conversations with creative leaders from around the world. Here they share their personal experiences, professional journeys, and what keeps them inspired to innovate. About Adobe: adobe.com About SoDA: sodaspeaks.com Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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A Converstation with Base Design: On Digital Magnetism and Authentic Design
Episode 3
Thursday, 4 September, 2025
Mirek Nisenbaum, Partner & Digital Director at Base Design, joins Adobe for a lively discussion exploring the concept of Digital Magnetism—how beauty, authenticity, and energy can transform a website from functional to truly captivating. Beyond aesthetics, we’ll explore how branding creates depth and meaning, keeping users engaged in an era of fleeting attention. We’ll also discuss the challenges of maintaining authenticity in design, keeping creative teams inspired, and navigating how AI is reshaping the creative process—and what it means for the future of originality.Base Design is an international network of creative studios located in Brussels, New York, Geneva, and Melbourne. From strategy to execution, we design brands that are memorable—and crafted for good business. Base Group is B Corp certified.Speaker BIOAs a partner at Base Mirek is working as an overall lead for strategy and experience design on digital engagements as well as building the best-in-class team for brand communications of the future.He has a BA in Fine Arts and more than 20 years of experience working in various digital media. Together with his partners and super talented team, they take projects from discovery and concepting, to UX ideation, to design and production, with special attention to strategy and wholistic digital ecosystem driven approach, constantly striving for perfection in every project, for every client.Our main challenge in every engagement is finding a flexible balance of the form and function. We are constantly looking for ways to express brands online, to create comprehensive brand experiences and interactions at every touchpoint through the digital ecosystem - web, mobile, social, content and search.LINKSMirek Nisenbaum - LinkedInBase Design WebsiteHost - Talin Wadsworth__About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. www.adobe.comAbout SoDA: SoDA is a global network of innovative digital agencies. www.sodaspeaks.com__Edited with Adobe Audition and Adobe Podcast: podcast.adobe.com. For more information please contact sodaserieslive@adobe.com
