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SoDA Series LIVE - On AirAuthor: SoDA Series Live
Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. SoDA is a global network of innovative digital agencies. Together they bring you SoDA Series Live On Air, the podcast edition of our LinkedIn livestream conversations with creative leaders from around the world. Here they share their personal experiences, professional journeys, and what keeps them inspired to innovate. About Adobe: adobe.com About SoDA: sodaspeaks.com Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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A Converstation with DEPT: On Community, CLV and Trend Chasing
Episode 11
Friday, 24 April, 2026
Every brand is jumping on the latest meme, audio clip, and micro-trend. But does any of that actually build lasting value—or are we just burning budget chasing directionless attention? Creative Directors Ro and Jahfre will break down the real business case for viral content and community-building. They'll explore when trend-chasing makes sense and when it's just expensive theater. They'll also dig into examples that prove why building community requires heavy upfront investment but creates compounding returns that trend-chasing never will.Speaker BIOJahfre Colbert is Associate Creative Director at DEPT®, a former club kid and recording artist. Proudly “un-chronically online,” when he’s not planning communications to hit growth and brand marketing objectives, you can find him reading fiction under a window in Brooklyn with his two cats. On the side, he helps teens navigate the digital wilderness with the non-profit Young Futures.Ro Otamendi is a Venezuelan Creative Director and Strategist based between Miami and New York. He comes from a brand strategy background and has led brand, digital, and influencer campaigns across tech, hospitality, and entertainment verticals.LINKSJahfre Colbert - https://www.linkedin.com/in/jahfre-colbert/Ro Otamendi - https://www.linkedin.com/in/rodolfootamendi/DEPT - https://www.deptagency.com/HOSTTalin Wadsworth - https://www.linkedin.com/in/talinwadsworth/__About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. www.adobe.comAbout SoDA: SoDA is a global network of innovative digital agencies. www.sodaspeaks.com__Edited with Adobe Audition and Adobe Podcast: podcast.adobe.com. For more information please contact sodaserieslive@adobe.com
