Fashionably IP

Author: HGF

The FashionablyIP podcast is a look at important and hot topics in the world of fashion and intellectual property. In the podcast, we review the latest intellectual property issues in fashion or discuss matters of IP which have impacted the world of fashion for years and have come up again and again. The podcast will consist of interviews, opinion pieces and case law discussions.The information in this podcast is not legal advice. If you have any questions concerning the issues raised please contact Rebecca Field at rfield@hgf.com or Lee Curtis at lcurtis@hgf.com.
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Language: en-gb

Genres: Arts, Business, Fashion & Beauty, Marketing

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Can a fashion trade mark be deemed inherently deceptive by use of a year within it?
Episode 34
Thursday, 16 April, 2026

Overview:Rebecca Field and Lee Curtis of HGF discuss the recent decision of the Court of Justice of the European Union in the Faure Le Page case which concerned the use of a year in a trade mark, 1717, and whether that wrongly imparted heritage and prestige on the trade mark which could be viewed as deceptive and a basis for invalidity for a series of French trade mark registrations.Timestamps:2:28 – Overview of the factual background to the Faure Le Page case6:31 – Considerations addressed by the CJEU in this case9:39 – Reference to other notable CJEU decisions in this field11:10 – Final ruling of the CJEU in this case