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The future of hotel B2B distribution, with Chinmai Sharma
Episode 1
Saturday, 12 April, 2025

In this episode, we delve into the dynamic world of Hotel B2B distribution. Join us as we explore the future of this ever-evolving industry with Chinmai Sharma, SVP and Global Head of Lodging, Ground, and Sea at Sabre Corporation. With extensive experience in the global travel and hospitality sector, Chinmai shares his insights on the significant shifts shaping the industry, the role of technology and AI in enhancing personalization, and the strategies hotels can adopt to maximize their visibility and success. We discuss: Why it is crucial to shift this mindset and attach hotels earlier in the booking journey.The impact of AI on personalisation distribution so far.How AI will further transform hotel distribution and personalization for travellers.How Sabre is responding to the requirement to deliver a more consumer-trade experience for B2B buyers.How sponsored and promotional advertising spots influence hotel bookings, what’s driving their increasing importance and how hoteliers can leverage these tools to maximise visibility effectively. Click here to learn more about Sabre.