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AEC Marketing for PrincipalsAuthor: Katie Cash and Judy Sparks
AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders. Language: en Genres: Business, Government, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Preparing the Next Generation of AEC Leaders at Georgia Tech with Dr. Georg Reichard
Wednesday, 28 January, 2026
The future of the AEC industry is being shaped long before professionals step onto a jobsite, and it starts in the classroom.Dr. Georg Reichard shares how Georgia Tech’s School of Building Construction is reimagining construction education to better align with industry needs. From hands-on, real-world projects to a renewed focus on communication, leadership, and emerging technologies, the program is designed to prepare students who are ready to contribute on day one. The conversation explores how academia and industry can work together to strengthen the talent pipeline, adapt to rapid technological change, and ensure the next generation of construction professionals is equipped for long-term success.As the demand for skilled AEC professionals continues to grow, collaboration between educators and industry leaders has never been more important. This discussion highlights why investing in education today is essential to building a stronger, more innovative built environment tomorrow.Topics discussed in this episode:AEC educationConstruction workforce shortageGeorgia Tech building constructionConstruction leadership developmentIndustry-academia collaborationConstruction technology innovationConnect with Katie: https://smartegies.com/Rate, Review, & Follow on Apple Podcasts:We hope you’re finding value in our AEC Marketing For Principals. Your feedback is important to us and we’d love to hear from you. Here’s how you can help. Scroll to the bottom, rate our podcast with five stars, and select “Write a Review.” Let us know what you found most helpful from this episode! And if you haven’t done so already, give the podcast a follow, and you'll be notified when new episodes come out.












