The Art Biz

Author: Alyson Stanfield

Looking for art career inspiration and ideas while you're working in the studio or schlepping your art across the country? Alyson Stanfield helps you be a more productive artist, a more empowered artist, and a more successful artist.
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Language: en

Genres: Arts, Visual Arts

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Sincerely, someone who cares with Heidi Fahrenbacher (280)
Episode 280
Thursday, 8 October, 2026

Ceramic artist Heidi Fahrenbacher opened her mailbox in 2021 to an anonymous letter saying she'd price herself out of business. Well, she's still in business, and her income has grown about 10% every year since. In this episode of The Art Biz, Heidi talks with host Alyson Stanfield about noticing what isn't working, doing something about it, and the discomfort that comes with the territory. Heidi reveals: Why she burned her business to the ground and rebuilt it What two anonymous letters couldn't change How overproducing became a coping mechanism The work she refuses to wholesale Why she thinks artists should do less Connect with Heidi Fahrenbacher Read more and get links on the companion post About Alyson Stanfield Since 2002, Alyson Stanfield has been helping emerging and established visual artists find the right opportunities, gain recognition for their work, and refine strategies for sales through private consulting and group coaching. She brings experience as an art historian, curator, museum educator, and arts writer to her consulting work. Email Alyson to discuss strategic consulting for your long-term career goals. Think you'd make a good guest on The Art Biz? Read This The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.