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GBN University PodcastAuthor: Spencer Clouatre
Discover the path to success in the golf industry with the GBN University podcast. Hosted by Col. Spencer Clouatre, PhD, this educational series delves into leadership, finance, merchandising, and more. Join us on the journey to greatness. Subscribe now for expert insights and strategies.To learn more about GBN go to golfbusinessnetwork.com Language: en-us Genres: Education, Philosophy, Self-Improvement, Society & Culture Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Serving with Purpose with Hill Herrick | Episode 1204
Episode 4
Tuesday, 10 March, 2026
Live from the PGA Show, Spencer Clouatre interviews PGA professional Hill Herrick, longtime director of golf at The Greenbrier, about his career path and decades-long tenure there, plus his lifelong passion for playing French horn. Herrick contrasts the old, travel-heavy PGA training and pre-computer operations with today’s technology-driven education, instruction, tournaments, and booming retail. They also discuss The Greenbrier’s history, its Cold War congressional bunker, and relationships with figures like Sam Snead and Tom Watson. Herrick highlights challenges including declining service, high turnover, and whether simulators and entertainment golf will pull players away from outdoor golf, urging professionals to keep the human element, keep learning, and take accountability.00:00 Live at PGA Show01:09 Music and French Horn03:01 Life at Greenbrier04:07 Golf Beginnings06:44 PGA Membership Path08:19 Pre Internet Golf Ops10:10 Mentors and Early Jobs10:49 Work Ethic Roots12:03 Why Stay at Greenbrier15:08 Greenbrier History19:02 Cold War Bunker Story23:56 Golf Industry Changes26:34 Ryder Cup Evolution29:12 Next Gen Golf Pros34:03 Trends and Tech Ahead35:20 PGA Show Growth35:34 Cart Tech Upgrades35:52 Associations And Education37:21 Tech Versus Service39:33 Turnover And Burnout41:31 Service Standards Culture44:23 Simulators Threat Or Gateway46:09 Too Much Lesson Data54:02 Advice For New Pros01:00:37 Mission Standards And Training01:03:43 Human Element Finale GBN is the leading private network for today's most successful PGA Professionals. Exclusive events at premier facilities, vendor partnerships to grow your business, education to increase your knowledge, and access to the top Professionals in the industry are just some of what membership in Golf Business Network will get you. Go to www.golfbusinessnetwork.com to find out more and become a member.
