EV Café Takeaway

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130: Tim Morris, Marketing Director at Europcar
Episode 130
Thursday, 4 September, 2025

This week we welcome Tim Morris, the newly appointed Marketing Director for UK & Ireland at Europcar. From swapping petrol-guzzling BMW M5s for sleek electric vehicles to navigating the challenges of parenthood, Tim's journey is as dynamic as the EV revolution itself. 🚙 What’s Inside? Europcar’s Electric Evolution: Hear how Europcar is leading the charge with an impressive percentage of its UK fleet now fully electric or plug-in hybrid, and why price parity with ICE vehicles is a game-changer. Banter & Behind-the-Scenes: Inappropriate jokes? Check. Stories from EV rallies? Double-check. Discover what makes Europcar’s culture—and Tim—so special. Driving Customer Change: Learn how Europcar’s bold initiatives, like their EV Assist Tool and partnerships with Octopus Electroverse, are breaking down EV adoption barriers. Personal Stories: Tim reveals the joys and chaos of fatherhood, his love for golf (despite the scores), and how he’s learned to navigate life and leadership through trial and error. The Magic Wand Moment: If Tim could change one thing? 🎯 Why Listen? Whether you're an EV enthusiast, a sustainability advocate, or just here for the banter, this episode serves up thoughtful insights, hearty laughs, and a dash of inspiration. 👉 Don’t Miss Out: Check out Europcar’s EV offerings at evcafe.org/partners/europcar and connect with Tim on LinkedIn for more industry insights.