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Tourism Marketing Mastery  

Tourism Marketing Mastery

Author: Erik Hatterscheidt

This show is for those who run a tourism based business and are looking for new ways to market that bring in consistent bookings but still maintain a healthy profit margin for their operation. Inside each episode, learn from Erik Hatterscheidt, a former resort marketing manager and now owner of a global 7 figure tour business as he shares his biggest A-ha moments and marketing secrets with full transparency. From marketing flops, to mindset, to big booking wins, Erik pulls you into his world and shares his personal journey to filling bookings using clever marketing ideas.
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Language: en

Genres: Business, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

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74. The 3 Things Operators Do That Destroy Their Marketing Results
Monday, 6 January, 2025

Over the years I’ve observed a pattern after working with hundreds of tourism operators. Almost every business owner I’ve worked with makes the same 3 assumptions about where to focus their marketing efforts, and all three are typically a huge suck on their resources while yielding little to no results.In this episode I’ll share the 3 assumptions and then share the 3 things operators should focus on instead which cost virtually nothing, but have a far greater impact on your ability to get bookings.

 

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