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Reframed by MustardAuthor: Mustard
Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands. We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa. bymustard.com; @onlybymustard Language: en-gb Genres: Arts, Business, Design, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Ep.043 - REVISTED | On second thought, is our purpose and work about more than just Africa?
Episode 43
Tuesday, 7 November, 2023
Our mission and messaging at Mustard has always been centred on Africa. Since our founding we have been striving to create brands that stem from the continent, with the intent of changing its perceptions. But is this action bigger than the strong views and beliefs we hold about narratives? We believe that the most powerful initiatives in history, which have moved the most people, have all been story-led. We therefore believe that founders can learn from these movements, by building ventures with their narrative first. But can this thinking and approach only be applied to Africa? In this episode, Andrew and Ndubuisi discuss Mustard’s story, mission and actions in depth, and ponder what comes first in our thinking: narratives or Africa? Give us a 5-stars on Spotify or Apple if you like this podcast! —Follow Mustard!Instagram: http://bit.ly/3KRsERuLinkedIn: http://bit.ly/41ifJxATwitter: http://bit.ly/3GAjEhc
