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The Exchange Coffee Podcasting NetworkAuthor: The Exchange Coffee Podcasting Network
Welcome to The Exchange Coffee Podcasting Network presented by Covoya Specialty Coffee. The Exchange is a coffee podcast where your hosts talk about topics of interest to coffee roasters. Another Cup is a podcast devoted to our belief that coffee is always a collaborative voyage, interviews with customers, suppliers and colleagues. Extra Shots are audio blogs, readings from some of our most popular blogs from covoyacoffee.com. Ristretto: Short Shots. Any Topic. On All About Coffee a Page-by-Page Podcast we explore William H. Ukers coffee tome one page and one digression at a time. Ex-Files, Podcasts from the Past are revisited and remastered episodes from 2018 and 2019. Coffee Memo with Rob Stephen. Coffee industry news and current affairs. Language: en Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Extra Shot | Describing Coffee to Coffee Drinkers Ep. 15
Episode 15
Tuesday, 17 February, 2026
TakeawaysSpecialty coffee is a highly differentiated product.Consumer preferences significantly influence coffee marketing strategies.Words like 'rich' and 'smooth' resonate with coffee drinkers.Flavor notes serve a practical purpose in the coffee buying process.The NCA survey provides valuable insights into consumer behavior.Coffee drinkers may not align with industry-specific flavor descriptors.A balance of vague and specific terms can attract a wider audience.Sweet notes should be prioritized in flavor descriptions.Understanding consumer perspectives is crucial for effective marketing.Coffee tasting language should evolve to meet consumer needs.The Written Blog Part of The Covoya Coffee Podcasting Network TAKE OUR LISTENER SURVEY Visit and Explore Covoya!
