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We Built This BrandWe Built This Brand explores the origins, evolution, and impact of brands through conversations with entrepreneurs, CEOs, and marketing experts. Author: HumblePod
We Built This Brand explores the origins, evolution, and impact of brands through conversations with entrepreneurs, CEOs, and marketing experts. Hosted by Chris Hill, the podcast offers insights into brand development, storytelling, and strategies for growth. Each episode provides actionable takeaways, highlighting challenges, lessons learned, and diverse career paths. With a focus on authenticity and reputation, its a valuable resource for anyone passionate about branding and business. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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From Side Hustle to Strategy with Becky Owen
Episode 62
Wednesday, 21 January, 2026
What does it really take to turn creator passion into a sustainable business? In this episode of We Built this Brand, Becky Owen breaks down the reality behind the creator economy, from pricing your worth and avoiding burnout to why AI isn’t a strategy (and never should be). We explore how creators can build long-term influence without launching a brand, the danger of “AI-for-AI’s-sake,” and why nostalgia, instinct, and human creativity still matter more than ever. A must-listen for creators, marketers, and brand builders navigating what’s next.Show Highlights: (00:32) Meet Becky Owen: Career Highlights(02:26) Becky's Journey in Creative Marketing(06:05) The Birth of 5 2 9(10:25) Challenges and Insights in the Creator Economy(28:54) Creators Gaining Equity and Influence(30:29) The Evolution of Podcasting with Humble Pod(31:10) Insights from Muse Volume Two Study(32:13) AI's Impact on Marketing and Creativity(44:14) Practical Guidance for Using AI ResponsiblyStart a podcast with HumblePod!https://www.humblepod.com/our-services/Sign up for our newsletter!https://www.humblepod.com/newsletter-sign-up/
