Micka on Influence

Author: Echocast Radio

Welcome to Micka on Influenceyour go-to podcast for bold conversations and impactful insights into influencer marketing, content creation and the Creator Economy. Hosted by charismatic radio personality Micka Alexander, each episode offers real talk, actionable advice and inspiring stories from industry leaders and top creators. Tune in and join a community obsessed with mastering the art and science of influence.
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Language: en

Genres: Business, Marketing

Contact email: Get it

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Micka on Influence - The best advice from our first 4 guests
Episode 8
Sunday, 14 September, 2025

In this episode, Micka dives into the best advice from the first four guests of Micka on Influence. From practical do’s and don’ts to key takeaways, you’ll hear standout lessons on influence, leadership, and personal growth. Murray Legg kicks things off with his “Creator Triangle” — content, community, and commerce — showing creators how to grow impact and income through structure, consistency, and long-term planning. Thato Mokhou from MTN shares how digital storytelling and influencer partnerships shape one of Africa’s biggest brands. She highlights the balance between authenticity and sales, with AI and VR as tools to enhance, not replace, creativity. Bongani Chinkanda emphasizes cultural nuance and authentic stories. He warns against chasing vanity metrics or celebrity fame, reminding us that real influence comes from local connections and relatable content. Finally, Mbulelo Mashilo underscores authenticity, data-driven decisions, and the power of micro and nano influencers. Together, these episodes reveal a consistent truth: lasting influence is built on trust, storytelling, and long-term relationships.