Freakonomics Radio

Author: Freakonomics Radio Stitcher

Freakonomics co-author Stephen J. Dubner uncovers the hidden side of everything. Why is it safer to fly in an airplane than drive a car? How do we decide whom to marry? Why is the media so full of bad news? Also: things you never knew you wanted to know about wolves, bananas, pollution, search engines, and the quirks of human behavior. To get every show in the Freakonomics Radio Network without ads and a monthly bonus episode of Freakonomics Radio, start a free trial for SiriusXM Podcasts on Apple Podcasts or by visiting siriusxm.com/podcastsplus.
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690. It’s Show Business, Baby!
Episode 690
Friday, 9 October, 2026

Podcasting started as a niche-nerd pursuit. Now it’s a $9 billion industry. Is that a lot? The strange economics of this thing we do. SOURCES:Jim Bankoff, chairman and C.E.O. of Vox Media.Ben Davis, head of digital at WME.Will Page, former chief economist at Spotify and author of Pivot.Jenna Weiss-Berman, head of Paper Kite Audio and executive producer of Good Hang with Amy Poehler.Jeanine Wright, co-founder and C.E.O. of Liquid Studios (Inception Point AI). RESOURCES:"U.S. AI infrastructure buildout is surpassing every prior investment in American history," by Cris Tolomia (Quartz, 2026)."The AMP Accords," (Alliance for Measurement in Podcasting, 2026)."Owl & Co: Global Podcast Economy Grew 23% To $9.2 Billion In 2025." (Inside Radio, 2026)."James Murdoch to Buy New York Magazine, Other Vox Assets for Around $300 Million," by Isabella Simonetti and Jessica Toonkel (The Wall Street Journal, 2026)."Patreon Says Podcasters Earned $629 Million in 2025, Up 33%, as Platform's Biggest Content Category Keeps Growing," by Todd Spangler (Variety, 2026). EXTRAS:"How to Think About A.I.," series by Freakonomics Radio (2023)."How Spotify Saved the Music Industry (But Not Necessarily Musicians)," by Freakonomics Radio (2019)."Our 100th Episode!" by Freakonomics Radio (2012). Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.