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Fitness + TechnologyAuthor: Bryan O'Rourke: Fitness Industry Technology Council
Welcome to the Fitness Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. Each week, we bring you an expert interview with a global influencer at the crossroads of fitness and technology. You'll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises succeed in a new era. Language: en Genres: Business, Fitness, Health & Fitness, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Agentic AI And The Future Of Fitness: A Conversation With Steffie Bryant
Episode 201
Monday, 16 February, 2026
In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke welcomes Steffie Bryant to the show. Steffie brings a strong background in gym operations, sales, and currently serves as President of Keepme.ai, an AI-powered sales and marketing CRM platform designed specifically for the fitness industry. Since its launch in April 2019, Keepme.ai has expanded globally, supporting hundreds of fitness clubs in driving member acquisition, engagement, and retention. In this conversation, Bryan and Steffie explore the evolution of artificial intelligence, with a particular focus on agentic AI, autonomous agents, and the broader market implications of these emerging technologies. Together, they discuss how agentic tools are being deployed, what their adoption means for fitness operators, and how AI-driven systems are reshaping workflows, roles, and career trajectories across the industry. One Powerful Quote: 14:41: "It's better to ask for forgiveness than permission at times." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:35: Bryan introduces Steffie's professional background and her journey from gym operations to leading a global AI platform. 6:00: Bryan and Steffie discuss agentic AI tools and their practical applications within fitness businesses. 10:49: Steffie shares insights on deploying agentic tools and their implications for competitive marketplaces. 12:35: Steffie has a forward-looking conversation on how AI adoption will transform jobs and organizational structures. 14:16: Steffie offers career advice and strategic guidance for professionals navigating rapid technological change. Bullet List of Resources: https://www.keepme.ai/ Guest Contact Information: https://www.linkedin.com/in/steffie-bryant-0b577271/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
