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Fitness + TechnologyAuthor: Bryan O'Rourke: Fitness Industry Technology Council
Welcome to the Fitness Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. Each week, we bring you an expert interview with a global influencer at the crossroads of fitness and technology. You'll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises succeed in a new era. Language: en Genres: Business, Fitness, Health & Fitness, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Simplify The Work & Amplify The Impact With JJ Creegan
Episode 216
Tuesday, 11 August, 2026
In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes JJ Creegan to the show. JJ is the Principal at Creegan Co., a firm that helps founders, operators, and investors scale multi-unit consumer brands. Over the past two decades, JJ has partnered with founder-led and private equity-backed businesses to take concepts from launch through institutional scale — growing brands to 100+ locations and leading global networks of 1,500+ sites that generate more than $1 billion in annual revenue. His focus is on value creation through revenue growth, retention, and customer experience, supported by disciplined operating models, franchise development, and high-performing leadership teams. JJ works closely with ownership groups and boards as a fractional or interim executive, advisor, or board member across the wellness, hospitality, leisure, and consumer services sectors. In this conversation, Bryan and JJ explore how technology and human connection can work together to drive growth in consumer brands. They discuss the trends reshaping the industry, the role of digital apps and wearables in elevating the member experience, and how delivery models are evolving to become more comprehensive. JJ also shares practical advice for aligning technology with in-person service and offers key takeaways for industry leaders looking to scale with discipline and purpose. Check out FIT-C's 2026 Digital Pulse Report: https://www.amazon.com/dp/B0GTV2QT18 Learn more about Fitness Brazil 2026: https://www.fitnessbrasil.com.br/fitness-brasil-expo-2026/ One Powerful Quote: 10:17: "Leveraging technology to simplify the work that needs to happen in person, and then amplifying the impact of it, is a really big opportunity for most brands today." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:20: JJ shares his career journey and his work as a fractional advisor. 7:30: JJ offers his observations on emerging trends across the industry. 9:48: JJ and Bryan discuss how business success depends on aligning technology with human integration. 13:42: JJ and Bryan examine the impact of technology through digital apps, wearables, and the member experience. 16:20: JJ and Bryan explore how delivery models are evolving to become more comprehensive. 20:16: JJ closes with his advice and key takeaways for industry leaders. Bullet List of Resources: https://www.jjcreegan.com/ Guest Contact Information: https://www.linkedin.com/in/jjcreegan/ https://x.com/jjcreegan https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
