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Fitness + TechnologyAuthor: Bryan O'Rourke
Welcome to the Fitness Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. Each week, we bring you an expert interview with a global influencer at the crossroads of fitness and technology. Youll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises succeed in a new era. Language: en Genres: Business, Fitness, Health & Fitness, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Future of Fitness Presentation: LIVE From SIBEC With Bryan O'Rourke
Episode 183
Tuesday, 20 May, 2025
In this episode of the Fitness + Technology Podcast, Bryan O’Rourke shares his presentation “The Future of Fitness” live from SIBEC. Bryan offers a bold and thought-provoking look at how industry leaders can thrive amid rapid transformation. From navigating global micro and macro trends to redefining leadership, marketing, and digital strategy, this talk explores what it takes to succeed in today’s evolving fitness landscape. You’ll hear his insights on the rise of recovery and luxury experiences, the shifting role of human capital, the obsolescence of traditional SAAS platforms, and the growing demand for personalization in an “impatience economy.” To view the slideshow, visit: https://www.slideshare.net/slideshow/future-of-fitness-2025-sibec-2025-talk/279416288 One Powerful Quote: 5:50: “The challenge is how do you see the future, execute the present, and migrate through that gap?” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 1:50: Bryan opens his presentation with speaking on navigating global micro and macro trends. 8:13: Bryan articulates on why courage and leadership are the greatest elixirs for organizations. 9:43: Bryan covers why clarity is power to serving customer beliefs. 16:34: Bryan highlights the trends in experiences around recovery and luxury. 20:17: Bryan goes into human capital structures. 22:24: Bryan talks about digital fitness and the obsolescence of SAAS club management systems. 24:52: Bryan touches upon the consolidation of the industry and new technologies. 30:24: Bryan elaborates on personalization as it relates to the cost of hesitation and the impatience economy. 33:12: Bryan wraps up his presentation by sharing the new age of marketing. 35:27: Bryan recaps his presentation. Bullet List of Resources: https://www.sibecevents.com/ Guest Contact Information: https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
