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The Uncaged ClinicianAuthor: David Bayliff, Kevin DeGroot, Nathan Navas
This is the Uncaged Clinician Podcast. Our goal is simple: to help you become an Uncaged Clinician. What does that mean? That means being free from corporate healthcare and having the freedom to practice as you always envisioned. If that is your goal, this podcast will be your guide to get there. Language: en Genres: Alternative Health, Business, Health & Fitness, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Reframing Marketing for Established Owners
Episode 418
Tuesday, 20 January, 2026
Has your clinic matured… but your marketing hasn't? In this episode of the Uncaged Clinician Podcast, host David Bayliff speaks directly to the established practice owner who feels like their marketing efforts are busy—but not effective. Many clinic owners continue marketing like a startup long after their practice has grown. The result? Confusion, burnout, flat revenue, and stalled growth. In this conversation, David breaks down why marketing must evolve as your clinic evolves—and how clarity, not more activity, is the real growth lever. You'll learn: The key difference between startup marketing and established-practice marketing Why visibility matters early—but clarity and trust drive growth later The 3 levels of marketing maturity: Activity-based marketing (busy, reactive, exhausting) System-based marketing (focused, repeatable, efficient) Brand-driven marketing (aligned, scalable, trust-building) How unclear messaging creates objections—and costs you real revenue Why consistency beats creativity when it comes to sustainable growth What branding actually is (and why it's not your logo or colors) If your marketing feels heavy, scattered, or stuck—and your growth has plateaued—this episode will help you identify bottlenecks, refocus your message, and choose one clear marketing priority to work on over the next 90 days. Whether you're an established clinic owner or a newer practice planning for the future, this episode will challenge you to ask one powerful question: Has your marketing matured with your clinic? Tune in, reflect, and start marketing with intention.
