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Build That BusinessAuthor: Lindsay J Williams
How can I turn my creative passion into a profitable business? Can I really scale my business as a creative solopreneur? How do I know when Im ready to quit my 9-5? Is work-life balance *really* possible as an entrepreneur? Welcome to Build that Business, girlfriends! Where host Lindsay J. Williams answers all of these questions and more. Lindsay will share tangible business tips and strategies that she used to scale from 30k to 300k in yearly revenue with her wedding stationery business. We dive into real life struggles and triumphs through inspirational stories from entrepreneurs making their business dreams happen. So what are you waiting for? Get ready to build your business and generate profits without burnout. Subscribe to the show and lets Build that Business! Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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138: "Always Be Closing" Is Gross. Here's What to Do Instead...
Tuesday, 24 March, 2026
138: "Always Be Closing" Is Gross. Here's What to Do Instead..."Always Be Closing." It's been celebrated as the golden rule of sales for thirty years. Turns out it was written to show how gross that world is and bro-marketers put it on a poster and ran with it as the gospel. The irony is almost too good.In this episode, we break down why ABC culture spread, what it's actually costing you, in refunds, in reputation, and in how you feel after every sales call, and the framework she uses to sell with full confidence and a clean conscience.You'll learn:The 8 classic high-pressure tactics and exactly why they work against youThe real difference between guiding and pushing (and how to tell which one you're doing)Why pressure selling erodes your confidence over time4 guardrails for ethical, high-converting sales conversationsWhat it actually sounds like to invite a decision without pressurePlus the one thing my mom told me when I started my business that reframed everything she thought I knew about sales.Ready to sell in a way that feels good, converts well, and builds a reputation you're actually proud of? I'm hosting a free masterclass where I teach the full framework behind ethical, high-converting sales conversations, the nine psychological triggers, how to read where someone is in real time, and how to guide someone to a yes without ever feeling gross about it.Save your spot at 👉 www.easiestyes.com
