On the Record by Leadpages

Author: Leadpages

Welcome to "On the Record," the podcast that blends the best of business and music. Join us as we dive into timely, topical happenings in the business world. Our guests offer thought-provoking opinions and insights to help you scale your ideas, and our hard-hitting subject matter doesn't shy away from taking an unpopular stance. Were disruptors and we don't apologize for it. Along the way, we'll sprinkle in discussions about our personal music interests, relating them back to the topic at hand and exploring the marketing lessons hidden inside the music.
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Language: en-us

Genres: Business, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

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How Top Marketers are Winning with Personalization
Episode 8
Monday, 11 August, 2025

In the season three finale of On the Record, we dive into one of marketing’s most overhyped yet underdelivered promises, personalization, and explore how to finally make it real. Inspired by Frank Ocean’s Blond, we draw parallels between the album’s intimate, intentional choices and the power of creating truly personal customer experiences. We break down why personalization often stops at the basics, how enriched data and AI can help us deliver relevance at scale, and why speed, adaptability, and even a little imperfection matter. It’s a lively, music-meets-marketing conversation that challenges us to move beyond buzzwords and into the future of meaningful connection.