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The Dealership Fixit PodcastAuthor: Jacob Berry
Welcome to the Dealership Fixit Podcast, a show dedicated to power sports dealership professionals! In today's ever-evolving market, staying ahead of the game is vital. We invite you to subscribe to our podcast and gain access to the secrets of success in the motorcycle and ATV dealership life. In each episode, we dive into the challenges and opportunities each power sports dealership faces today. Our expert insights from various industry leaders, seasoned professionals, and innovative thinkers have significantly impacted the industry. After All, In Your Dealership, You Are The Fixit. Language: en Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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BMW's Motorcycles Now Make More Money Than Its Cars, Used Prices Keep Climbing, and Credit Scores Slip | The Rundown
Tuesday, 15 September, 2026
Here is what mattered in powersports this week, and what each story means for your store.At BMW, the motorcycle side just out-earned the car side. The bikes made about 230 million euros in profit in the first half of the year. The car side saw profit fall 45%. And here is the part to chew on. Motorrad sold slightly fewer bikes and still made more money on each one. Less discounting. A richer mix. Tighter inventory. The same discipline we have heard from Harley and Polaris.That theme runs through the whole week. The best used dealers are the ones who turn fast instead of holding out for every last dollar. And the dealers who keep saying yes to buyers are the ones with a deep lender bench, because credit scores on new loans are slipping.This week's rundown:BMW Motorrad profit up 8.5% while the car side fell 45%. Why fewer units and more profit is the healthy trick, and what to tell a customer on the fence.Suzuki's first wave of 2027 bikes. The new SV7GX sport crossover at about $8,600, 40th anniversary GSX-R1000s, and refreshed RM-Z dirt bikes. Three different buyers from one announcement.Why Suzuki's reservation program is smart. It tells you which buyers are serious.Kawasaki recalls about 3,500 supercharged Teryx H2 side-by-sides. A drive part can break and throw metal. Stop riding, free fix, and a reason to get your best customers back in the service drive.Club BRP drew more than 4,100 dealers from 81 countries. The new Responsible Rider Masterclass is free safety training, and free safety training is free customer retention.Dealer of the Year went to Sheridan Powersports for Can-Am and RideNow Chandler for Sea-Doo.Honda opened its 2027 National Technician Contest. $8,000 and a shot at Team USA. Why a tech who feels seen is a tech who stays.Used prices are running about 10% higher than last year. Trade equity is real, and it is rocket fuel for a new deal.Take every trade, no matter the badge. A Honda store should still appraise the Polaris that rolls in. Wholesale what you do not want to keep.One caution on used. Inventory is still high, and if the brands pile on new unit discounts, used values can drift down later.Credit scores on new auto loans fell from 723 to 716. More buyers under 580. Why a thin lender bench is how good customers walk out.Watch on YouTube: https://youtube.com/@dealershipfixitConnect with Jacob: https://www.linkedin.com/in/jacob-b-berry/Follow the Fixit Online: https://linktr.ee/dealershipfixitMotoHunt for Dealers: https://dealers.motohunt.comSponsor: https://ziidms.com/fixit
