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Material Is Your Businessinside the material sciences industry Author: MouthMedia Network
Deep dive into MATERIALS AND MANUFACTURING with the QUEEN OF RAW Stephanie Benedetto, SAVE THE GARMENT DISTRICT's Samanta Cortes, and business strategist Rob Sanchez. Join them for in-depth interviews with industry notables and insights into trends, business and technology within the material sciences industry. Language: en-us Genres: Arts, Fashion & Beauty Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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058 – Ivan Poupyrev of Google and Paul Dillinger of Levi Strauss – Tech, Textiles, and Project Jacquard
Friday, 21 September, 2018
The thinking behind, logistics and journey of Project Jacquard… Dr. Ivan Poupyrev, Director of Engineering at Google, and Paul Dillinger Head of Design Innovation for Levi Strauss, join Stephanie Benedetto and Samanta Cortes on location at FIT for WEAR Conference. MouthMedia Network studios are powered by Sennheiser. In this episode: Building technology into a jacket The move to put tech into both hard and soft goods Power factory How tech can be integrated into textiles that are flexible, stretchable, and can withstand the burning of denim during manufacturing process Brands learning from each other Trust between companies is critical Corporate egos, understanding, admitting what you’re good and bad at, supplement deficiencies, finding right partner to fill deficiencies Co-creation was a key word defining the Google/Levi Strauss relationship The jacket was designed for use by urban cyclists, designed to improve your life when cycling Explored opportunity for tactile interface without having to put screen in face Now with product out there, how one uses the jacket is discovered and you can have more capabilities embedded, and amplify such as an interface with ride share Actual product you can buy and try, buy from Levi’s store online (exciting because it is not in an electronics store, but instead in an apparel store) Jacket takes the burden off of one device, consumer can avoid being orphaned by loss of one device, every object being able to have some function Pricing reflects tremendous R& D that’s gone into it, but Levi’s has other jackets at a higher price point Production supply chain, new considerations, but utilizing many standing resources and avoided disruption, ease of integration IP protection, trusting suppliers See omnystudio.com/listener for privacy information.
