The Shake Up

Author: HubSpot

A show about leaders, change makers, and business model busters. Each week, we examine the decisions they made that broke the status quo. Hosted by Alexis Gay & Brianne Kimmel.
Be a guest on this podcast

Language: en

Genres: Business, Entrepreneurship, Management

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Trailer:

Get all podcast data

Listen Now...

How Brex Cash Almost Emptied Out The Company ATM
Episode 14
Monday, 22 November, 2021

Look, launching your first product is tough. Of course. But as someone somewhere might’ve once said: It’s the second product that can kill you. Henrique Dubugras launched Brex as a corporate credit card for early-stage companies. And the company’s second product, Brex Cash, was met with high customer (and investor) expectations. But after a series of pushed releases and a bunch of missing tools, Henrique started questioning everything. Henrique talks about how he made the decisions to keep pushing the launch of the product, how he rethought the definition of success, and ultimately, pulled it all off. Learn more: The Shake Up HubSpot Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices