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The Business of HearingAuthor: Oli Luke
The #1 Marketing Podcast for Private Practice Hearing Care Clinics The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today's challenging and competitive market. Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as well as insights into what the best performing clinics in the world are doing right now to grow marketshare, drive record growth and build stronger businesses. The Business of Hearing podcast was developed to be YOUR ear to the ground and bring innovative ideas direct from the source. Contact Oli on WhatsApp! 1 (945) 228-7369 Visit: www.businessofhearing.com for more! Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Your Website Traffic Is Dropping… and That's Actually a Good Thing
Friday, 23 January, 2026
A massive SEO study analysing millions of searches revealed something uncomfortable: Google is keeping more and more traffic for itself. Zero-click search, AI Overviews, instant answers and redesigned SERPs mean fewer people are clicking through to websites and the trend is accelerating. But hearing care sits in a unique position. Some keywords are collapsing… while others are becoming even more valuable. In this episode, Oli breaks down what the data shows, what's still working for clinics, and where you should focus your online strategy in 2026. In this episode: What "zero-click search" is and why it matters Why most website traffic worldwide is dropping The types of content Google is stealing (and the types it can't) Why local intent still performs strongly What clinics must prioritise in 2026 SEO How to future-proof your site against AI Overviews The difference between "awareness content" and "intent content" Practical steps every clinic can take this month If your website traffic feels like it's dipping for no reason, this episode explains exactly why — and what to do next. Learn more at orange-gray.com
