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The WedPro PodcastAuthor: Katie Lyth - The Wedding Business Hub
The straight-talking business podcast for wedding suppliers and vendors who are done winging it. Hosted by Katie Lyth, wedding business strategist, 2 x Amazon #1 bestselling author, founder of WedPro CEO and Wedcon. Every episode tackles the real reasons wedding businesses stay stuck, and, exactly what to do about it. Real conversations and. actual strategy. Nothing you need to unlearn tomorrow. Katie has coached thousands of wedding professionals using her Five Ps framework. New episodes every week. Subscribe for More. Language: en-gb Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Ep188: What Ghosting Actually Means in the Wedding Industry
Monday, 15 June, 2026
In this episode, Katie is tackling the question so many wedding suppliers quietly panic over: why do couples ghost after enquiring, asking for prices, or receiving your brochure? The simple answer is that silence does not always mean no, but your follow up needs to create clarity, confidence and an easy next step instead of simply saying “just checking in”. Katie shares her honest thoughts on why wedding enquiry follow up is not just a sales task, but a capacity, systems and freedom issue for busy wedding business owners juggling client work, family life, appointments and real life behind the scenes.She also explains why good follow up helps couples feel reassured, understood and confident enough to keep moving, without pressure, awkwardness or discounting. If you want more wedding bookings, stronger enquiry conversion and a sales process that feels human, this episode will change how you think about follow up.Episode Highlights:Why “just checking in” is often too weak to move a wedding enquiry forwardWhy couples ghost after asking for prices or receiving a brochureHow wedding suppliers can follow up without sounding pushy or desperateWhy silence does not always mean rejectionThe hidden link that gives you more choice in businessWhy your sales process is part of the client experienceHow to make couples feel clearer, safer and more confident before bookingWhy WedPro Sales is being built to support enquiry replies, follow ups and sales conversations with wedding industry strategyHow to join the Founding 100 for WedPro StudioWant to be one of the first wedding suppliers inside WedPro Studio? Join the Founding 100 list here: https://founding100.wedprostudio.com/
