Facts Not Feelings with Brooke C. Furniss

Author: BZ Consultants Group

Every week, BZ Consultants Group's Founder/President, Brooke C. Furniss, differentiates facts from feelings. As it is imperative to surround oneself with people smarter than yourself, experts from their respective fields will be stopping by so we can learn, grow, and move this auto industry forward. Sit back, grab your beverage of choice, and let's continue to set the precedence of facts not feelings! Connect with me at https://bzconsultantsgroup.com/
Be a guest on this podcast

Language: en

Genres: Business, Careers, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

Streaming TV Ads That Sell: Boost Your Auto ROI 🚗📺
Episode 12
Thursday, 20 February, 2025

🚀 Dive into the transformative world of automotive advertising with Facts Not Feelings. This week, Brooke Furniss and James Klaus, President of Loon Advertising, unpack how streaming TV is revolutionizing the way dealerships engage with customers. From advanced targeting to clean room data analysis, discover strategies to boost ROI and reach your ideal audience.Main Takeaways:1️⃣ Advanced Targeting: Learn how streaming TV outshines traditional ads with precise audience targeting.2️⃣ Data-Driven Success: Uncover how clean room technology ensures accurate ad measurement and optimized campaigns.3️⃣ Maximizing Media Mix: Discover how streaming TV enhances your overall marketing strategy.💡 Whether you’re exploring Amazon DSP, OTT platforms, or redefining your dealership’s ad strategy, this episode has the insights you need.📣 Love this content? Hit subscribe, drop a comment, and share to help us grow! Join us every week for more expert insights!Connect with Our Speakers:James Klaus: https://qrcc.io/sntnye5uq89u BZ Consultants Group: https://qrco.de/bcqqFo Apple🎙️ https://apple.co/3DYjWN0 Spotify 🎧 https://spoti.fi/3DNNgFI Youtube ▶️ https://bit.ly/3jDwPoOChapters:00:49 - Intro: Transforming Automotive Advertising04:36 - Why Streaming TV Beats Traditional Ads15:00 - What Are DSPs and DV360? Explained Simply16:23 - Choosing the Best DSP: App vs. Device Strategy22:54 - Unleashing Amazon Data for Targeted Ads28:49 - Overcoming OTT Advertising Challenges34:43 - How to Determine Your OTT Advertising Budget38:41 - Lightning Round: Fun Facts and Final Thoughts#StreamingTV #AutomotiveMarketing #DigitalAdvertising #CarDealershipTips #FactsNotFeelings