Proptech Espresso

Author: Mark Hurst

Learn everything you need to about Proptech from the real estate professionals, entrepreneurs, and visionaries at the forefront of this evolution. Proptech encompasses the wider digital transformation of real estate as innovators reimagine, reinvent, and rebuild the real estate industry. It considers both the technological and mentality change of the real estate industry, and its consumers to our attitudes, movements and transactions involving the built environment. Are you ready? Join the cutting edge of the Proptech movement on Proptech Espresso.
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Language: en-us

Genres: Business, Investing

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Rafael Weiss - Connecting Real Estate with Demand
Wednesday, 16 September, 2026

We talk with Rafael Weiss, CEO of Sytes, about why commercial real estate deals stall when tenant demand stays hidden inside inboxes and personal networks. We share how a marketplace model, disciplined pricing, and targeted AI automation can turn site selection into a faster, cleaner pipeline for tenants, brokers, landlords, and developers. • defining proptech as software for real estate and why some models falter • why “can we build it” is different from “should we run it” • Rafael’s background in music and how content builds early traction • hiking the Appalachian Trail and resetting career direction • how Sytes starts with an MVP and wins region by region • the core problem of noise in site submissions and slow information velocity • making tenant intent visible so reps filter faster and close more deals • why charging tenants drives adoption and better response behavior • how Rio AI automates email intake, missing info requests, and CRM-like workflows • the moat of marketplace network effects and proprietary data • what’s next: prospecting beyond the platform and portfolio-level matching • macro pressure from scarcity, high construction costs, and tight supply Be sure to subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen to podcasts. To learn more, visit proptechespresso.com.