Don't Stop Us Now AI Edition

All you need to know about AI and how it may impact you.

Author: Claire Hatton & Greta Thomas

Artificial Intelligence is the most transformative technology since the harnessing of electricity according to former Google CEO, Eric Schmidt. A world where personal AI agents anticipate our every need and are our closest companions is potentially just around the corner.And thats where Dont Stop Us Now AI Edition comes in. Convinced about the mammoth impact of AI, were going all in on AI for the foreseeable future. Together with leading experts, well explore how your job may change or what new skills you may want to develop to stay relevant. Well bring you the smartest of AI tools and tips you can try out now, and our impressive guests will paint vivid, and sometimes mind blowing, pictures of how their industries will change in the coming years.  Keep listening for all you need to know and actionable insights. Hosted on Acast. See acast.com/privacy for more information.
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Language: en

Genres: Business, Careers, Technology

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Marketing Will Never Be the Same - Martin Bertilsson
Episode 232
Friday, 16 October, 2026

Think about the last time you had a question you would normally have typed into Google. Did you ask ChatGPT or Claude instead? If you did then you’re part of the reason that online marketing will never be the same according to our guest this week, Martin Bertilsson.Martin has spent more than 26 years in e-commerce and online marketing, including 15 years as a director at Google working on advertising technology. Originally trained as a Swedish IT lawyer, he’s now co-founder of AIMSOO.AI, a service that helps small businesses show up in AI search. He also runs Asia Pacific’s largest meetup community for people interested in how AI is changing marketing and advertising.As you’ll hear, Martin knows online marketing inside out. And if you’re curious about how marketing is forever changing you’ll learn: How Google’s share of search has already dropped dramatically What ‘zero clicks’ means, and why it’s upending online publishingWhy your business may need a shadow website just for botsWhy customer reviews may not be all they’re cracked up to be in an AI and GEO future, and . . .Why brands may soon have to pay to be on AI-recommended shortlists.Martin’s view is that marketers now have two completely different types of audiences to influence: humans and non-human bots or agents, and they each require a very different approach. So whether you work in marketing or you’re just curious about how AI is changing the way we all find and buy things, there’s a lot here to think about. Enjoy this episode with the knowledgeable and entrepreneurial Martin Bertilsson.Useful LinksAIMSOO websiteMartin on LinkedIn Hosted on Acast. See acast.com/privacy for more information.