Unscheduled Maintenance

Author: CARS.com

Unscheduled Maintenance is a production of Cars.com that highlights automotive experts and innovators who are finding new ways to succeed in this fast-moving industry. We look at the many ways marketing leaders can drive success and aim to leave listeners feeling inspired, informed and empowered. Whether youve been in the business 50 days or 50 years, it never hurts to stop in for some Unscheduled Maintenance.
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Language: en-us

Genres: Business, Careers, Entrepreneurship

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"Buyers need to trust the person on the other end of their transaction"
Episode 10
Wednesday, 12 May, 2021

Many marketers are familiar with the traditional four Ps of marketing — which are Product, Price, Place, and Promotion — but here at Cars.com we believe the automotive industry needs its own twist on these marketing principles, especially in today’s ever-evolving environment.Our guest today is Cars.com’s Director of B2B Marketing, Jacob Wittler, who is going to share why automotive marketing professionals need to rethink the fourth “P,” and how to view these strategies through a 2021 lens.