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Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & EBuilding your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & Executives. Author: Bob Gentle Personal Branding & Monetization Coach
Building a business around your personal brand comes with its unique set of challenges, but its also an opportunity to create massive impact. Join Bob Gentle as he sits down with leading Entrepreneurs, Consultants, Creators, Leaders and Marketers from around the globe to uncover the strategies behind their successful Personal Brand Businesses. Youll hear real stories of what it takes to thrive in todays marketwithout the fluff. This isnt just another podcast about business success. Every guest is a trailblazer, redefining traditional business models and discovering innovative ways to deliver value, scale their brands, and make a lasting impactall while building wealth and influence through the power of their personal brands. From up-and-coming entrepreneurs to industry veterans, every episode opens a new window into the dynamic world of expert business owners, creators, and leaders. Each conversation offers fresh insights, actionable takeaways, and the inspiration you need to continue your journey as both a business leader and a person. About Your Host: Bob Gentle is a globally recognized Personal Brand strategist, coach, and the driving force behind AmplifyMe, helping expert business owners scale their brands and businesses worldwide. Hes also the creator of the Personal Brand Business Roadmap, a step-by-step guide to starting, scaling, or refining your expert business. Download it for free at amplifyme.agency/roadmap. Tune in to Building Your LeaderBrand, rated in the top 2.5% of podcasts globally by ListenNotes, and discover how you, too, can lead with impact and grow your personal brand into a powerful business. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How Leaders Can Stop Getting Left Behind by AI, with Martin Wheatley
Episode 357
Sunday, 27 September, 2026
Most of the leaders I speak to are somewhere between curious and quietly anxious about AI. They know it matters. They're not entirely sure where to start. And the public narrative - redundancies, replacement, disruption - isn't helping anyone think clearly.Martin Wheatley works with senior leaders to rethink how work gets done with AI. His background is financial services - large teams, process improvement, regulated environments at scale. He brings a grounded, practical lens to a conversation that often generates more heat than light.If you've been dabbling with ChatGPT and wondering whether there's more to this than a slightly clever search engine, this one's worth your full attention.Three things we got into:✳️ Psychological safety is the leader's first job with AI - before your team can experiment, they need to know it's safe to try, fail, and learn in the open. Leaders who build that environment move faster than those who don't, and the organisations that are getting this right aren't cutting headcount - they're creating roles that didn't exist before.✳️ AI is brilliant at systems and pretty poor at emotion - most leadership doctrine already leans too far into command-and-control thinking. Doubling down on AI without balancing it with human judgment isn't progress. The leader's job is to provide the emotional and strategic intelligence the tools can't replicate.✳️ Delegation is the hidden AI skill nobody's talking about - setting clear expectations, checking work, correcting course. That's already your job. It's also exactly what working effectively with AI requires. If you can master delegation, you're already ahead of most people using these tools.Martin's amplifiers - things you can do right now:✳️ Read Empire of AI by Karen Hao - it covers the rise of OpenAI, how the models were built and trained, and some of the less visible human and environmental costs involved. Good context for any leader who wants to understand what they're actually working with, beyond the marketing.✳️ Revisit Carol Dweck's growth mindset - Martin's seen people go from being the loudest AI detractors in a business to becoming its biggest internal champions. The willingness to be a beginner again is what separates those who adapt from those who get left behind.✳️ Try WhisperFlow (or VoiceInk if monthly fees aren't your thing) - press a button, talk at your screen, let the AI distil what you're actually trying to say. Martin uses it daily for prompting. It's faster and more honest than typing because your brain stops filtering what comes out.If this was useful, hit follow so you don't miss what's coming next. And if you've got a moment before you get on with your day, a five-star review wherever you listen to podcasts makes a genuinely noticeable difference.Find out more about Martin : https://www.theaileaderlab.com/& connect with him on Linkedin : https://www.linkedin.com/in/martinjwheatley/Apple Podcasts Timestamps00:00 - Introduction and episode preview00:49 - Bob's intro - the Personal Brand Business Roadmap02:00 - Why AI is a leadership conversation, not just a technology one02:50 - Martin Wheatley - background and what he does05:00 - Psychological safety and the AI narrative08:09 - The creative explosion hiding behind the efficiency story10:30 - What IKEA and Costco are actually doing with AI13:03 - What you get when you strip people out to chase efficiency14:35 - Command and control leadership vs what AI needs from you17:13 - How the average leader gets started with AI19:07 - Why structured learning matters more now than ever20:34 - How Martin works with individual leaders23:00 - Managing tool risk - don't put all your eggs in one basket25:08 - Why most people still can't run a proper Google search26:31 - Everyone is becoming a manager of agents28:39 - The imagination gap - why we need a roundtable29:14 - The Multiply Method Roadmap - PRIME explained32:45 - Amplifier 1 - Empire of AI by Karen Hao34:48 - Amplifier 2 - Carol Dweck's growth mindset36:10 - Amplifier 3 - WhisperFlow (and VoiceInk)37:51 - Where to find Martin Wheatley38:46 - Outro and links----Get your copy of my Personal Brand Business BlueprintIt's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
