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Cannabis UnlockedAuthor: KEY Investment Partners LLC
Unlocking cannabis investments. In this podcast series, cannabis-focused investment firm KEY Investment Partners aims to make sense of the evolving legal cannabis industry. We discuss current trends & events for investors looking to explore opportunities in the private and public cannabis markets. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Jared Maserk - CEO of Baked Bags
Thursday, 2 April, 2026
In this episode of Cannabis Unlocked, Jordan Youkilis sits down with Jared Maserk, CEO of Baked Bags, to explore the rise of digitally native hemp brands and the challenges of building in an uncertain regulatory environment.Jared shares his journey from cannabis sales in the early days of cannabis to becoming CEO of Baked Bags, a hemp brand that has scaled rapidly by leaning into social media, unique product formats, and a direct-to-consumer mindset. What began with innovative edible cones has evolved into a broader portfolio designed to stand out in a crowded, fast-moving market.Jordan and Jared dive into the realities of operating in the hemp-derived THC space, the looming regulatory crackdown tied to the 2018 Farm Bill and how Baked Bags is preparing for potential disruption. Jared discusses the importance of staying agile, whether that means exploring new markets, experimenting with emerging product categories like beverages, or maintaining a capital-efficient, cash-flow-positive business model.The conversation is a candid look at resilience, creativity, and what it takes to build a brand at the intersection of culture, content, and cannabis.#CannabisUnlocked #CannabisBrands #THC #StartupJourney #CannabisIndustry
