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The New SkoolAuthor: Candice Carlton
Welcome to Season 3 of The New Skool Podcastwhere we cut through the noise to help RIA execs and changemakers like you confidently own organic growth. Im Candice Carlton, Head of Strategy at Ficomm, here to guide you in marketing strategies that actually work. This season is your unapologetically fearless guide: how to stand out with authenticity, sequence activities for real results, and measure what matters. Well dive into handling cold leads, smashing growth plateaus, helping your advisors accelerate referrals, and nailing your social media gameno cookie-cutter advice, just what matters to move the needle. And, of course, its vulnerable, real, and New Skool. Ready to rethink growth? Lets get to work. Make sure to subscribe for future episodes and if you dig the content, a review is always wildly appreciated. Language: en Genres: Business, Investing, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Stop Overthinking It: How Alignment, Authenticity, and Strategy Fuel RIA Marketing Growth
Episode 9
Wednesday, 28 May, 2025
In The New Skool season finale, we break down the core lessons from Season 3 into a practical marketing blueprint rooted in authenticity, clarity, and connection. You’ll learn how to align your internal brand with external messaging, modernize your COI strategy, and turn overlooked tools like client communications and events into growth engines. Whether you're stuck on a plateau or building momentum, this episode is your cheat sheet for marketing that actually works.Key takeaways:Your website and messaging should reflect what it’s actually like to work with you.COIs aren't just attorneys—expand to all professionals your ideal client interacts with.Client communications and events can create trust, deepen relationships, and generate referrals.Connect with us: Beverly Flaxington on LinkedInMatt Middleton on LinkedInRishi Bharathan on LinkedInCandice Carlton on LinkedInWant to learn more…Visit ficommpartners.com
