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Visibility EraAuthor: Bridget Sicsko and Lydia Bagarozza
ere your hosts, Bridget Aileen Sicsko and Lydia Bagarozzaa marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands whove mastered the art of visibility. We dig into how they did it, so you can too. Language: en-us Genres: Personal Journals, Relationships, Society & Culture Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How to Find Your Story and Pitch It to the Media (a masterclass!) | Ep 147
Tuesday, 14 April, 2026
Work with us → www.visibilityonpurpose.com 🧠 WATCH THE FREE GET FEATURED TRAINING: https://www.visibilityonpurpose.com/getfeaturedEvery brand has a story. But most are pitching the wrong one — or not pitching it at all.In today's masterclass, we're breaking down brand differentiation: what it is, how to find yours, and — most importantly — how to turn it into a PR angle that actually gets you featured.We'll walk through real brand examples like Siete Foods, Native, ILIA, Halo Top, Olipop, Chomps, and more to show you exactly what makes a product brand story stick in the media.Here's what we cover:What brand differentiation actually means (and why it matters for PR)The 16 types of brand differentiators — and how to identify yoursReal-world CPG and product brand examples across every categoryHow to turn your differentiator into a media pitch angleWhat journalists actually want from your brand storyThe questions that will help you find YOUR story fastWhether you're just starting to think about PR or you've been pitching and not getting responses — this will change how you talk about your brand.Want help finding your story and building your full PR roadmap? That's exactly what our Personalized PR Plan is for.👉 https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout Support the showWant a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkoutDIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeaturedConnect with us on and off the pod!Website: www.visibilityonpurpose.comInstagram: https://www.instagram.com/visibilityonpurpose/Youtube: https://www.youtube.com/@visibilityonpurpose
