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Visibility EraAuthor: Bridget Sicsko and Lydia Bagarozza
ere your hosts, Bridget Aileen Sicsko and Lydia Bagarozzaa marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands whove mastered the art of visibility. We dig into how they did it, so you can too. Language: en-us Genres: Personal Journals, Relationships, Society & Culture Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Journalists Will Feature Your Products A Lot If You Do This | Ep 150
Tuesday, 5 May, 2026
So, you landed a feature… or maybe you’re about to! Either way, the real goal isn’t just getting press once, it’s getting featured again and again.In this episode, Lydia breaks down what actually makes that happen. Because while most founders focus on landing their first feature, the brands you see everywhere are the ones who know how to stay top of mind with writers.Plus, simple, actionable ways to build genuine relationships with writers, even if you’re just getting started.In This Episode: The difference between getting featured once vs. consistently Why strong angles matter (but aren’t the only way to land press) What makes writers come back to your brand Easy ways to build real relationships with media How to become a go-to brand they feature instead of chasing coverage Support the showWant a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkoutDIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeaturedConnect with us on and off the pod!Website: www.visibilityonpurpose.comInstagram: https://www.instagram.com/visibilityonpurpose/Youtube: https://www.youtube.com/@visibilityonpurpose
