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The Growth Minded AccountantAuthor: Lee Reams II from CountingWorks PRO
Hosted by Lee Reams II and CountingWorks PRO, "The Growth Minded Accountant" is your go-to podcast for independent tax and accounting pros ready to level up. Were here to show you how AI, digital marketing, and cutting-edge tools the kind that only the big guys had access to can help you save time, win new clients, and keep your practice thriving. From leveraging AI agents to boosting ROI on every client interaction, we cover it all. Tune in to stay sharp, learn strategies that work, and make sure youre always one step ahead. The playing field just got a lot more level lets go! Language: en-us Genres: Business, Courses, Education, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Positioning Gets You Found. Relatability Gets You Chosen.
Episode 6
Wednesday, 4 February, 2026
In this episode of The Growth Minded Accountant, host Lee Reams II is joined by Rebekah Barton, Chief Visibility Officer, for a timely conversation on what actually drives firm growth in 2026—and why positioning alone is no longer enough.Most tax and accounting firms understand positioning. They’ve defined their services, clarified who they serve, and invested in looking professional. But in a market crowded with competent options and shaped by AI-driven discovery, clarity alone doesn’t convert.Once a prospect knows a firm might be for them, the real decision begins: Do I trust these people? Do I like how they think? Would I confidently refer them?This episode explores why relatability has become the missing layer—the factor that turns relevance into selection and good clients into consistent referrals.Lee and Rebekah break down how buying decisions now happen long before a first conversation, why safe and neutral messaging often leads to being forgettable, and how firms that feel human, easy to describe, and aligned with their clients’ mindset stand out in a crowded market.They also clarify a common misconception: relatability isn’t oversharing or personal branding fluff. It’s a deliberate system—built into messaging, content, reviews, and client experience—that helps the right people feel confident choosing and recommending your firm.This conversation is especially relevant for small and mid-sized tax and accounting firms that rely on referrals, want better-fit clients, and are navigating how marketing, trust, and AI intersect in today’s buying environment.As the profession becomes more automated, this episode makes one thing clear: being unmistakably human isn’t a risk—it’s an advantage.
