Clienting

Author: AttorneySync: Digital Legal Marketing

Your place to get information about legal marketing in the digital age. Talking about all things client development, digital marketing and ethical implications of these topics in the legal field.
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Language: en

Genres: Business, Management, Marketing

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Fixing Your Law Firm Marketing Agency Request for Proposal (RFP)
Monday, 14 September, 2026

More law firms are sending out requests for proposals (RFPs) to marketing agencies. But most RFPs we see are extremely problematic. In fact, they're likely to lead law firm owners and marketers to making poor decisions about which marketing agencies are likely to be a good fit for them. In this episode of Clienting, Jeff Berman and Gyi Tsakalakis break down some of the issues they see with law firm marketing agency RFPs and a couple solutions to improve their value in vetting legal marketing agencies.