The Maker and The Merchant

Author: Lee Isaacs and Fergus Elias

A pod about wine amongst other things by Fergus Elias (The Maker) and Lee Isaacs (The Merchant)
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Language: en

Genres: Arts, Education, Food

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S4e4 1234
Episode 27
Wednesday, 26 March, 2025

Do you like numbers? How about addition, multiplication, and addition? Do you have a keen interest in English wine of the economics of wine production? Are you interested in starting your own vineyard or winery? Then have we got an episode for you. In this mathematically heavy yet vital episode, Ferg guides Lee through the numbers and sums behind a bottle of English wine. Yes, there are the usual tangents, efforts at humour, and tenuous links, but at the heart of this episode beats a strong desire to unpick the real numbers and analyse just how the whole thing works. Ferg drops the numbers, Lee does the sums, and we end up a real-time breakdown of costs, a metaphysical discussion on the concept of labour, and a final number at how much you'll need to start you own winery. So strap in, put your accountant on speed dial, and prepare your abacus for TM&TM 1234. Available down the back of the sofa from Thursday morning.