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Marketing Expedition Podcast with Rhea Allen, Peppershock MediaPeppershock Media President and CEO Rhea Allen is bringing her marketing expertise to the microphone! Listen as Rhea interviews special guests, discuss trending marketing topics, and teaches you how to build your brand and your bottom line! Author: Rhea Allen, CEO, Peppershock Media
Marketing Expedition PodcastYour Roadmap to Brand Growth & Business SuccessLooking for expert marketing strategies, branding insights, and the latest trends to grow your business? The Marketing Expedition Podcast, powered by Peppershock Media, delivers actionable tips, inspiring interviews, and cutting-edge techniques to help you market smarter and stay ahead of the competition.Hosted by Rhea Allen, President/CEO of Peppershock Media, adjunct marketing professor, sought-out speaker, and industry marketing expert, this podcast covers everything from content marketing, social media strategies, and AI-powered tools to video production, storytelling, and digital advertising.Each episode also features Rheas Marketing Essentials Momentthe basics that you need to help you continue to build your brand and your bottom line!Join the Marketing Expedition Community at www.TheMarketingExpedition.com for even more resources, exclusive content, and expert guidance to accelerate your success.Peppershock Media has been helping businesses disrupt, connect, and inspire since 2003, providing award-winning creative production, branding, and marketing strategies. Learn more at www.peppershock.com.Whether you're a business owner, entrepreneur, creative professional, or marketing enthusiast, The Marketing Expedition Podcast gives you the tools to stand out in todays fast-paced digital world. Subscribe now and start your marketing journeyranked in the top 5% of podcasts globally by ListenNotes! Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Business, Careers, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Engaging Your Audience through Creative Content and Podcasting with Jen Moss | Marketing Expedition Podcast
Episode 262
Thursday, 14 May, 2026
Jen Moss is the Co-Founder and Chief Creative Officer of JAR Podcast Solutions, a leading branded podcast agency working with clients like Amazon, lululemon, Cirque du Soleil, Wharton, and Deloitte. A former radio producer, journalist, and award-winning writer, Jen brings decades of storytelling experience to every show she touches. She’s worked with CBC, Roundhouse Radio, and the National Film Board of Canada’s Digital Studio. She’s written for theater, film, new media, and short fiction—and now brings that creative depth to brand content. She’s also a creative writing instructor at the University of British Columbia, where she teaches the next generation of podcast storytellers. Jen leads the editorial vision behind JAR’s most successful shows, helping brands tell stories that are resonant, authentic, and audience- first. Whether she’s building out a narrative arc or pushing back on client ideas that won’t serve the listener, Jen’s focus is always on creating shows people actually want to hear.00:00 - 00:42 " The other analytics that we sometimes look at is the podcast neighborhood. So, what other shows are people who listen to your show also listening to? And that can tell you a lot about the tastes of your audience. Like, if you make a business show, they're listening to other business shows. Oh, but look, there's also a strong contingent of your audience that's listening to, I don't know, true crime or faith-based shows or something like that. That can give you some insight into who you're dealing with and who you're talking to. And you can use that to inform the content to make it even more relevant to them.” — Jen Moss00:43 - 00:59 Welcome to Peppershock Media’s Marketing Expedition Podcast01:00 - 02:53 Jen’s Background02:54 - 11:39 Marketing Essentials Moment: Understanding KPIs in Marketing11:40 - 13:37 Welcome to the show, Jen!13:38 - 15:56 JAR (Job Audience Result) Podcast Solutions 15:57 - 21:49 Case Studies21:50 - 24:53 Different Types of Podcasts and Their Impact24:54 - 27:03 Tools and Resources for Podcast Analytics27:04 - 29:36 Importance of Consumption Rate in Podcasts29:37 - 30:12 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.30:13 - 32:13 Using Listen Notes and Other Analytics Tools32:14 - 33:07 Understanding Your Podcast Audience33:08 - 36:40 Podcast Swaps and Cross-Promotions36:41 - 39:39 Advice for Starting a Podcast39:40 - 42:02 Tools for DIY Podcasting42:03 - 43:48 AI Tools in Podcast Editing43:49 - 47:03 Audience Growth Strategy47:04 - 50:03 Paid Media and Podcast Ads50:04 - 52:40 Real World Promotion and Live Events52:41 - 53:35 Reach out to Jen53:36 - 54:09 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey!54:10 - 54:56 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 #CreativeContent #Podcasting #CaseStudies #PodcastMarketing #MarketingEssentialsMoment #KPIs #KeyPerformanceIndicators #KeptPromiseIndicators #PodcastAnalytics #AITools #AudienceGrowthStrategy Hosted on Acast. See acast.com/privacy for more information.
