 |
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaPeppershock Media President and CEO Rhea Allen is bringing her marketing expertise to the microphone! Listen as Rhea interviews special guests, discuss trending marketing topics, and teaches you how to build your brand and your bottom line! Author: Rhea Allen, CEO, Peppershock Media
Marketing Expedition PodcastYour Roadmap to Brand Growth & Business SuccessLooking for expert marketing strategies, branding insights, and the latest trends to grow your business? The Marketing Expedition Podcast, powered by Peppershock Media, delivers actionable tips, inspiring interviews, and cutting-edge techniques to help you market smarter and stay ahead of the competition.Hosted by Rhea Allen, President/CEO of Peppershock Media, adjunct marketing professor, sought-out speaker, and industry marketing expert, this podcast covers everything from content marketing, social media strategies, and AI-powered tools to video production, storytelling, and digital advertising.Each episode also features Rheas Marketing Essentials Momentthe basics that you need to help you continue to build your brand and your bottom line!Join the Marketing Expedition Community at www.TheMarketingExpedition.com for even more resources, exclusive content, and expert guidance to accelerate your success.Peppershock Media has been helping businesses disrupt, connect, and inspire since 2003, providing award-winning creative production, branding, and marketing strategies. Learn more at www.peppershock.com.Whether you're a business owner, entrepreneur, creative professional, or marketing enthusiast, The Marketing Expedition Podcast gives you the tools to stand out in todays fast-paced digital world. Subscribe now and start your marketing journeyranked in the top 5% of podcasts globally by ListenNotes! Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Business, Careers, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
Listen Now...
Measure What Matters: Creating Authenticity in Your Social Media with Karlyn Ankrom | Marketing Expedition Podcast
Episode 234
Thursday, 17 April, 2025
Karlyn Ankrom is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses tempted to fake their own death and flee to Tahiti at the mere thought of content creation. Karlyn developed her user-friendly strategy after working for a decade with a variety of brick-and-mortar businesses that were decidedly socially allergic, not because they didn't want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to unsticking their social media in just one hour per week.00:00 - 00:19 "For me, I'm a big proponent of followers don't matter because what really matters is your engagement and whether they're actually engaging. So I think finally, publishers are starting to say, OK, yes, let's look at the total audience. Great. But are these people actually participating in the community and the conversation with this subject matter expert?” — Karlyn Ankrom00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast00:39 - 01:31 Karlyn’s Bio01:32 - 09:10 Marketing Essentials Moment: Developing the Media Plan09:11 - 11:32 Welcome to the show, Karlyn!11:33 - 13:59 Niche down and focus on helping authors14:00 - 18:23 Heart-centered entrepreneurs18:24 - 22:24 Fan Firestarter framework22:25 - 25:32 Engagement vs. vanity metrics25:33 - 26:23 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.26:24 - 30:28 Tactics for growth30:29 - 32:33 The power of relationships32:34 - 34:54 Making it easy for clients34:55 - 36:41 Collaboration and co-promotion36:42 - 37:40 Reach out to Karlyn (https://ohsnapsocial.com/)37:41 - 38:48 Embrace authenticity38:49 - 39:25 Thank you so much, Karlyn! Share this podcast, give us a review, and enjoy your marketing journey!39:26 - 40:12 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#Engagement #ContentMarketing #Entrepreneurs #MarketingEssentialsMoment #MediaPlan #Collaboration #Authenticity #KitCaster #FreshMarketingStrategy #MarketingTips #SocialMediaPresence #GrowthTactics Hosted on Acast. See acast.com/privacy for more information.
