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Marketing Expedition Podcast with Rhea Allen, Peppershock MediaPeppershock Media President and CEO Rhea Allen is bringing her marketing expertise to the microphone! Listen as Rhea interviews special guests, discuss trending marketing topics, and teaches you how to build your brand and your bottom line! Author: Rhea Allen, CEO, Peppershock Media
Marketing Expedition PodcastYour Roadmap to Brand Growth & Business SuccessLooking for expert marketing strategies, branding insights, and the latest trends to grow your business? The Marketing Expedition Podcast, powered by Peppershock Media, delivers actionable tips, inspiring interviews, and cutting-edge techniques to help you market smarter and stay ahead of the competition.Hosted by Rhea Allen, President/CEO of Peppershock Media, adjunct marketing professor, sought-out speaker, and industry marketing expert, this podcast covers everything from content marketing, social media strategies, and AI-powered tools to video production, storytelling, and digital advertising.Each episode also features Rheas Marketing Essentials Momentthe basics that you need to help you continue to build your brand and your bottom line!Join the Marketing Expedition Community at www.TheMarketingExpedition.com for even more resources, exclusive content, and expert guidance to accelerate your success.Peppershock Media has been helping businesses disrupt, connect, and inspire since 2003, providing award-winning creative production, branding, and marketing strategies. Learn more at www.peppershock.com.Whether you're a business owner, entrepreneur, creative professional, or marketing enthusiast, The Marketing Expedition Podcast gives you the tools to stand out in todays fast-paced digital world. Subscribe now and start your marketing journeyranked in the top 5% of podcasts globally by ListenNotes! Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Business, Careers, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Exploring the World of Gatekeepers, Sales, and Business Development with Kevin Downey | Marketing Expedition Podcast
Episode 259
Thursday, 2 April, 2026
Kevin Downey is a Kansas City-based recruitment leader and entrepreneur with a proven track record in business development, sales team building, and B2B email marketing. In 2014, Kevin founded his recruitment agency on a simple principle: outwork and outperform every vendor in the industry. His firm specializes in scalable, repeatable hiring systems powered by data-driven sales and marketing strategies, including high-converting B2B email campaigns that consistently generate inbound leads. Kevin's ability to blend strategic insight with executional excellence has helped clients build elite teams and grow faster.00:00 - 00:17 "Companies will say that we are, our industry is unique. We're relationship-based, so we can't cold-call, we can't use email to do cold. That's complete nonsense. That's BS. I don't care what business you're in. You have to introduce yourself to new people at some point. The only way you're going to do it is either go meet them or pick up the phone.” — Kevin Downey00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 - 02:38 About Kevin02:28 - 07:53 Marketing Essentials Moment: AI and Brand Visibility07:54 - 09:15 Kevin, Welcome to the show!09:16 - 12:23 Dividing Sales and Business Development Roles12:24 - 17:23 Metrics and Tools for Tracking Sales17:24 - 22:07 Getting Past Gatekeepers22:08 - 26:05 Different Sales Person Profiles26:06 - 29:45 Networking and Relationship Building29:46 - 31:45 Sales Process and Lead Qualification31:46 - 32:22 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 32:23 - 35:08 Negotiation Tactics in Sales35:09 - 39:18 Prequalification and Online Lead Forms39:19 - 41:47 Interview Questions for Sales Candidates41:48 - 43:21 Compensation Models for Sales Reps43:22 - 47:57 Advice on Sales Hiring47:58 - 50:00 Training and Onboarding Salespeople50:01 - 50:24 Reach out to Kevin - http://www.kevinmdowney.com/50:25 - 50:47 Thank you so much, Kevin! Share this podcast, give us a review, and enjoy your marketing journey!50:48 - 51:34 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#Sales #BusinessDevelopment #ClientRelationships #MarketingEssentialsMoment #AI #AITools #BrandVisibility #LeadGeneration #Recruitment #FreshMarketingStrategy #MarketingTips Hosted on Acast. See acast.com/privacy for more information.
