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The Neighborhood RealtorAuthor: Matt Muscat
This is a podcast for real estate industry professionals who are doers. Each episode will feature an interview with a top producer or someone who is doing things differently in an exciting way. Our guarantee to you is that each episode will give you at least one tangible idea that you can execute on today. Your host is Matt Muscat, Marketing Director at Treadstone Funding in Grand Rapids, MI, and author of the Amazon Best Seller the "TAG Tangible Action Guide for Real Estate Marketing". Guests and gurus featured on this podcast are a mix of top Real Estate Agents, Mortgage Lenders, and other industry professionals who are operating at the highest levels. This podcast is sponsored by Treadstone Funding & Neighborhood Loans. Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The $50,000 Trick That Wins Listings Other Agents Walk Away From — Chris Watters, TX
Tuesday, 28 July, 2026
What if the deal you just walked away from was actually winnable? In this episode I sit down with Chris Watters, founder of Watters International Realty in Austin, Texas, to unpack the specific tools and tactics his team uses to convert more leads, win more listings, and build a business that runs without the owner doing everything.Chris built an enterprise-level real estate operation in one of the most competitive and volatile markets in the country. When Austin's transaction volume dropped 50% from its peak, his team doubled revenue in a single month, without spending a single additional dollar on lead generation. This episode is full of the kind of specifics you can actually do something with.Inside this episode:The $50,000 make-ready fund that removes the objection most agents never get past, and the partner that makes it available to any agent in the countryHow to build a Black Book of high-quality buyers using cash transaction data hiding in plain sight inside the MLSThe AI coaching tool that took his listing conversion rate from 40% to 53% and his lead-to-appointment ratio from 15-to-1 to 10-to-1 in 90 daysThe enterprise model that reduces a listing agent's job to exactly three activities, and hands everything else to someone or something elseThe anonymous traffic tool that grew his monthly database additions by 15x and why it costs less than a single Zillow leadWant to connect with Chris?Follow Chris on Instagram: @christopherwattersVisit his website: https://christopherwatters.comIf you are leaving leads on the table, losing listings to friction, or just grinding harder than your results justify, this episode will show you what a different model looks like. Subscribe, share, and follow for more interviews like this.
