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Showcase Me - Shelley CookShelley Cook is one of Australias most revered media strategists with big-brand global experience and small-town values. Author: Shelley Cook
Shelley Cook is one of Australias most revered media strategists with big-brand global experience and small-town values. From being part of the BBC delivery team that introduced the model for advertising in BVOD platforms, to walking away from a multi-million-dollar agency to build her own from the ground up, Shelleys career is hallmarked by an inherent curiosity and quest for more. Twenty years ago we didnt have Excel; we used to do our media plans on carbon paper. To think that thats happened in the space of my career is mind-blowing, but also exciting. In this Showcase Me podcast, Shelley discusses how the changing seasons of her personal life have shaped her career ambitions, how human-centred values define her behaviours, and why continued exploration and education is vital. Im not afraid of white space; Im not afraid of the unfamiliar. Id much rather be part of something new and different and engineer something myself than be given something thats already been done. Language: en Genres: Arts, Business, Design, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Wednesday, 1 January, 1000
