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How DOES she do it?!Author: Jo Ferrone
Jo Ferrone explores finding a gentle balance in both business and life because, as she says "being kind to ourselves is our superpower". In a world where women are told they can do everything, Jo believes we can indeed do anything but trying to do it all often leads to overwhelm, burnout & health problems. Jo is excited to support women on their business journey with her uniquely holistic and empathetic approach and welcomes a range of expert guests who bring both wisdom & inspiration in equal measure. Language: en Genres: Business, Education, Entrepreneurship, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Ep 91: From bedbound to business owner, with Isabelle Pearcey
Episode 91
Monday, 7 September, 2026
In today's episode, I'm joined by the wonderful Isabelle Pearcey, founder of the virtual assistant agency Izz Whizz VA, who spent a decade in the legal world before an unexpected health crisis changed the direction of her entire life. In our conversation, Isabelle talks candidly about contracting long COVID in early 2021 — a diagnosis nobody fully understood at the time — and what it meant to barely leave her bed for three months. From there we trace how Izz Whizz VA came to be: a laptop at the kitchen table, a leap of faith, and a business that grew fast once she leaned into skills she already had from years in legal support. Isabelle explains why she eventually chose to specialise and build a small team rather than take everything on herself, and how her legal background shows up today as a love of order and structure, paired with genuine warmth for the people she works with. So whether you've faced your own version of rebuilding from nothing, or you just fancy a few sharper productivity habits, this conversation has something in it for you. Enjoy the show! Connect with Isabelle: izzwhizzva.co.uk Today's sponsor: Izz Whizz VA, founded by Isabelle Pearcey. As a special offer, Isabelle and her team are offering a 'Your PA for the Day' experience - a full day of senior executive support for just £297. Visit izzwhizzva.co.uk to book a free discovery call, quoting 'HDSDI'. Connect with Jo: HDSDI Networking: https://howdoesshedoit.life/networking/ HDSDI Free Stuff: https://howdoesshedoit.life/free-stuff/ HDSDI mailing list sign-up: https://howdoesshedoit.kartra.com/page/NewsletterSignUp HDSDI Membership: https://howdoesshedoit.life/membership/ Email me to book a 1:1 Discovery call: jo@howdoesshedoit.life Follow me on Instagram to continue the conversation and get updates about the podcast:https://www.instagram.com/howdoesshedoitlife/
