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Brand Strategy UnwankifiedAuthor: Bec Hughes Brand Strategy Mentor
The Brand Strategy Unwankified podcast, hosted by Bec Hughes, is the no BS space for brand designers and creators who want to learn brand strategy and sell it as a service. If youre over the jargon and gatekeeping of the exclusive club, and want practical, honest tools, tips and insights, youre in the right place. Why listen this podcast is dedicated to helping brand designers confidently add strategy to their skillset and create a lucrative revenue stream. What youll hear real talk on pricing, selling, frameworks, and processes, with expert insights and case studies. The vibe cheeky, straight-talking, simplified, and totally unwankified. Subscribe and lets dive in! Language: en Genres: Arts, Business, Design, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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132. Why the 3 Tier Pricing Model Doesn't Work for Strategic Branding Services
Episode 132
Friday, 26 June, 2026
3 packages on your services page might feel logical and flexible. It might also be the reason your best prospects always pick the option with no brand strategy, and you're convinced clients don't want strategy. If you've ever built tiered service packages to feel more affordable, flexible or available, this is for you. In this episode: • Why "affordable" packages train clients to shop on price instead of value • Why giving options is costing you sales • How skipping brand strategy in your "low cost" tiers undermines the authority you're trying to build • The 3rd way to replace tiered services or a bespoke quote for every single enquiry Build an offer you fully believe in, and price it like you mean it. Connect with me Learn Brand Strategy - The Brand Method program Find me on Instagram
