Unpacking the Digital Shelf

Author: Digital Shelf Institute

Lets talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
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Language: en

Genres: Business, Management, Marketing

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Putting the Product Imagery Lifecycle in Hyperdrive, with Preet Singh, Founder and CEO at Imagine.io
Episode 333
Monday, 10 November, 2025

The proven power of quantity and quality of digital imagery in the shopping journey is only going to increase in an era of agentic commerce. But meeting that moment requires a much more automated, scalable, and timely process for managing that product imagery lifecycle. Preet Singh, Founder and CEO at Imagine.io, is a strong advocate of the need to compress and combine the product development and imagery development processes to get products to market faster with all the imagery needed to inspire, convince, and convert for any use case and conversation.